From Ezine to Expert

By Francine Silverman

When my first guidebook, Catskills Alive, was published in 2000, I became interested in book promotion. I read everything I could get my hands on but found there was very little written on how to market books. Most of articles were on business marketing – products and services. So last March I decided to start a free on-line newsletter, suspecting that I’d found a niche. My hunch proved right. The ezine has grown from 10 subscribers to well over 1050 in nine months and number continues to grow every day. Told that I could not expect advertisers until I reached 1000, I haven’t made much money so far. Even though list has exceeded magic number, only advertisers have been subscribers and it’s been sporadic. But I am hoping that as subscription list grows, so will advertisers.

Profits aside, newsletter was best idea I have ever had. My subscribers look forward to bi-weekly ezine and my ego is constantly stroked with rave reviews. Moreover, subscribers view me as an expert on everything. One asked if I knew any publishers for his baseball book. Another thought that because I live in New York City I have an “in” in publishing industry. Yet they do more for me than I do for them. Whenever I’ve written to them asking for help – in finding more subscribers or building my website – my mailbox has been flooded with offers of assistance.

A key to my newsletter’s success is that it’s interactive. I e-mail a Q&A to new subscribers and use best responses as fodder for text. In this way, subscribers really write newsletter and look forward to seeing their names and website addresses in print. I also answer every e-mail and use newsletter to accommodate subscribers who wish to promote their seminars or are seeking answers. I also honor those whose books have won awards.

Have you ever considered publishing your own newsletter with a list of subscribers who read it on a regular basis? Have you ever thought about income that this newsletter could provide? If you haven't, I think it's about time you start...

Why? Because, if done properly, your newsletter can be a goldmine for you!

Without your own "content concentrated" newsletter with an avalanche of subscribers who trust you, you might as well kiss Internet riches goodbye.

Publishing your own newsletter still remains only 'real and effortless' way to earning a steady income on Internet. The best part? You can set-up your own newsletter in just minutes…

Many people think that running their own newsletter is extremely difficult. They run away at even thought of it! They fear they lack expertise they need to write.

Well, behold, your worrying days are OVER! Yes, you CAN have a newsletter, even if you don't know a thing about topic. Heck, you can have your own newsletter if you don't know English! How?

You can let other people write for you. There are many services on Internet who offer to write your newsletters for you.

One of these services is http://www.elance.com/. You can find writers and services of ALL kinds here - if it deals with writing, you can find it here.

That's it, click of a mouse and you have a writer. Still think it's too hard to have your own profitable newsletter?

Here is another place where 'I' have had oodles of success finding people to write for me, internet marketing and writer forums.

You can easily find experts in all kinds of writing on these forums, and best part is, they love helping! Even better, they take pride in their work, so you can make sure you always get best of best. Many times, they won't even charge you a penny for it. Why? This is their way of getting their name out there - more assurance that they're work will be flawless.

So now, all you have to do is know topic and you can have others do ALL writing FOR you - all for as little as $20.00.