From Ebay Zero to Power-Selling Hero: Donít Be That Random Ebay Guy
If I could convey only one concept to someone who was about to start selling on Ebay, it would be this: no one has ever purchased anything on Ebay with this in mind--"I think I'll buy something on Ebay from some random guy and pay more than I would at store down street."
No one has ever said that. Not once. That is why Ebay sellers who appear to be "that random guy" always fail miserably. It's not enough to simply be professional and responsible. You have to make an active effort to appear professional and responsible.
To begin with, you must actually have a good deal. There are dozens of liquidators and wholesale outlets. If you do your research, you should have no problem finding good prices on anything you want to sell. I list a number of best ones in my book.
Once you have something good to sell and a good source to buy it from, you have to decide how you are going to present it.
At this point, you are giving your customers a good deal --which is important--but if you don't present it as a good deal, they will have no way of knowing.
One way you can do this is by setting yourself apart from pack with a unique selling proposition: tell potential customers exactly why they should shop at your store over other Ebay sellers' stores.
For instance, if you know that sellers in your category who undersell you can only do it because they are selling damaged or refurbished products, then tell that to your customers. Let them know that your products may cost a few more dollars. . .but if they buy it somewhere else for less on Ebay, it is probably broken.