From Concept to Website

Written by Staff,

You’ve decided to create a website to market your products or services. More and more people start their information searches online, so having a website isrepparttar logical next step. But without web development skills or knowledge, how do you build and market a website?

To help you bring your business online, we’ve laid out these steps for you: The website concept •Choose and register a domain name •Write a site outline •Get a website template The website •Write your website content •Make your website user friendly •Put together an e-commerce system The online presence •Choose a web host •Set up your website •Market your website

1. The website concept Choose and register a domain name

Your domain name should represent your business and be easy to spell and remember. Your company name isrepparttar 142880 obvious choice, but ifrepparttar 142881 name is long, you may want to use a shortened version of it.

The domain name extension isrepparttar 142882 part that comes afterrepparttar 142883 main part ofrepparttar 142884 name andrepparttar 142885 dot. Dot com (.com) names arerepparttar 142886 most popular for businesses. If your business is specific to a country outsiderepparttar 142887 US, a country-specific extension helps show this. Country-specific domain extensions have rules relevant torepparttar 142888 country they represent, such as that you’re a resident of that country or have a registered business in that country.

To find out if a domain name is available, go to Whois Source ( orrepparttar 142889 domain name registrar of your choice. Whois Source has a name spinner tool, which suggests variations of a name ifrepparttar 142890 one you want is taken.

Once you choose a domain name, register it as soon as possible with a low price domains (http// provider. It might not be availablerepparttar 142891 next day. Be sure to renew it before it expires — your company identity will become linked with this name.

Write a site outline

What content do you want at your website? These pages are standard for most business websites:

•Home •About Us •Contact

If you offer just a few products or services, one page for each product or service will work fine. Onrepparttar 142892 other hand, if your company provides a range of products or services, your site will be easier to navigate if you grouprepparttar 142893 products or services into a separate directory for each group.

Good website content not only helps site visitors decide on your products or services, but it also helps increase traffic to your website. If you’re selling purple widgets, for example, a page on how to use purple widgets will bring your site more hits via search engines. It will also provide content that webmasters of other sites as well as posters in forums might link to.

Withrepparttar 142894 site outline ready, you’re ready forrepparttar 142895 next step. Get a website template

Pre-made website templates ( vary in quality, but they can be customized, and they save you time. If you plan to buy a pre-made website template, consider these features when choosing a template:

•Doesrepparttar 142896 design convey a professional image that fits with your business? •Dorepparttar 142897 pages download within a reasonable time? •Doesrepparttar 142898 design look good in all ofrepparttar 142899 most common screen resolutions and browsers? •Doesrepparttar 142900 template come with a site builder that formats your content for you?

If you prefer to have an original website template but you don’t have web design skills, we recommend that you hire a professional web designer ( To choose a web designer, look at several web designers’ portfolios to see whose web designs meetrepparttar 142901 above criteria and suit your personal tastes.

2. The website Write your website content

Web readers are different from print readers. Web readers want to know right away if a page hasrepparttar 142902 information they’re looking for. If it doesn’t, they may userepparttar 142903 Back button to go to another site.

You can hire a copywriter to write your website content, or your web designer may work with a web writer. Or, you can write your website content yourself.

Tips on writing forrepparttar 142904 Web:

•Organize your content with headings and subheadings. •Tell readers what each page is about nearrepparttar 142905 top of each page. •Write clear, concise sentences in short paragraphs or bullet format. •Use tables to display data such as product and price comparisons. •Provide details about your products and services. Imagine what you’d want to know if you were looking forrepparttar 142906 products or services that you provide, and make this information easily accessible at your website.

Search engine optimization (SEO) is a major part of web writing. Use keywords (words that people will enter in search engines to find information) throughout your content and in your title and headings in particular. The use of keywords also helps people findrepparttar 142907 information they’re looking for. Make your website user friendly

Once site visitors come to your website, you want them to feel comfortable and to spend time readingrepparttar 142908 content. If your site is difficult to read or to navigate, you’ll lose visitors. Make sure that your website hasrepparttar 142909 following:

Coldfusion Web Hosting

Written by Rodel Garcia

What is ColdFusion and ColdFusion Web Hosting?

ColdFusion is a server scripting environment for creating powerful Internet applications. ColdFusion combines intuitive scripting, effortless connectivity to database information, and effective built-in search and charting capabilities. ColdFusion enables developers to easily build and deploy dynamic websites, content publishing systems, self-service applications, commerce sites, and more.

ColdFusion web hosting requires both a web server and ColdFusion server, as explained below:

How does ColdFusion work?

When a web user requests a ColdFusion page,repparttar web server receivesrepparttar 142819 request and then passes it on torepparttar 142820 ColdFusion server. ColdFusion then readsrepparttar 142821 data sent and processesrepparttar 142822 ColdFusion Markup Language (CFML) used inrepparttar 142823 page. Based onrepparttar 142824 CFML,repparttar 142825 ColdFusion server executesrepparttar 142826 logic and interacts withrepparttar 142827 database(s) or other technologies requested. ColdFusion then generates an HTML page, returns it torepparttar 142828 web server andrepparttar 142829 web server then passesrepparttar 142830 page back torepparttar 142831 user's web browser. As slow as this may sound, proper ColdFusion web hosting allows all of this to happen with remarkable speed and efficiency.

What is ColdFusion Markup Language (CFML)?

ColdFusion Markup Language (CFML) isrepparttar 142832 tag-based server-scripting language that allows rapid development of web sites powerful enough to handlerepparttar 142833 most demanding web-application logic. CFML is ideally suited to programming applications that use HTML and XML as CFML syntax is closely related. This makes programming easy for new developers while advanced developers can easily extend CFML through custom tags, reusable components, and user-defined functions.

Who should use ColdFusion?

ColdFusion is designed to build dynamic websites and Internet applications. New developers will enjoyrepparttar 142834 short learning curve of this intuitive server scripting environment. Advanced developers will appreciate ColdFusion's more advanced features and components, most of which are listed below:

Advantages of ColdFusion: Simplicity and Power All Rolled Into One

* ColdFusion comes with a rich set of built-in capabilities that deliver high performance and scalability.

* Intuitive HTML-like tag-based language.

* Fewer lines of code are required by handling low-level programming tasks automatically and reusing code.

* Custom tag libraries, reusable components, Java/C++, and thousands of available third-party add-ons allow advanced users to easily extend ColdFusion web capabilities.

* Cool, integrated ColdFusion web application services for adding full-text search and dynamic charting.

* Macromedia Flash developers can now userepparttar 142835 same scripting language for both client and server logic.

* Dreamweaver MX fully supports ColdFusion MX features allowing for powerful visual layout abilities, enhanced code editing and development capabilities, and integrated debugging.

* Allrepparttar 142836 scalability, reliability, and power ofrepparttar 142837 Java platform in a less complex environment.

* Easy integration with your existing technology infrastructure.

* Support forrepparttar 142838 leading server operating systems, web server software, mail servers, directory servers, file systems, and relational database management systems.

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