From Ant Farm To Success

Written by Karen LaVoy

Tom Harpointner, a founder of AIS Media, told us a story one day that struck me as containing qualities that have been a huge part of Tom's success in Internet business. Our story begins with 10 year old Tom's ant farm. He'd always had ant farms in buckets and boxes and so forth. One day his neighbor tossed out an aquarium in excellent shape, except for a cracked bottom. While clearly not repparttar appropriate receptacle for fish, Tom, even at that early age, had a vision.

Where others saw merely a flawed vessel, a used, discarded, aged box, Thomas Harpointner saw past all that torepparttar 117755 essence: this item would be perfect as a state ofrepparttar 117756 art ant condominium. Yes, his ants would live in comfort and luxury forrepparttar 117757 rest of their antly lives. And not only did he provide a wonderful community for ants, he spreadrepparttar 117758 word and marketed those ants to everyone who would hear him. Sure,repparttar 117759 other kids laughed- what kind of doofus geek keeps an ant farm? Tom invitedrepparttar 117760 nay-sayers and non-believers to witnessrepparttar 117761 great wonder. It didn't take long forrepparttar 117762 word to spread that Tom had something cool going on in a glass tank outside his house. Tom would explain to his audience howrepparttar 117763 ants, once introduced to their new environment, worked together to create their own communication and travel system. By depositing foreign objects like orange peels and other bugs intorepparttar 117764 tank, he demonstrated how his favorite insects worked together to achieve a goal.

Successful Internet entrepreneurs share these characteristics-repparttar 117765 "I have a dream" vision,repparttar 117766 persistence to work through any obstacles blocking making repparttar 117767 dream a reality, andrepparttar 117768 passion to communicate this vision to everyone in a manner that instills passion in those who hear about it.

If you are excited aboutrepparttar 117769 product or service you are providing on your website, you are already sharing a quality of entrepreneurship. Your excitement will inspire those working with you on your website, or those customers and prospective customers you talk with. Business owners who are constantly thinking about their business, andrepparttar 117770 next thing to do or to add or to accomplish are going to be successful because they have a vision and are working to become successful through everything having to do with their business. Just keeping an open mind will open doors for you. You never know when you'll stumble across your own cracked aquarium.

The eBay Home Biz Acid Tes

Written by Rob Spiegel

For those thinking of starting an Internet-based business, you're lucky to live in an age and country of immense possibility. You can launch from home with little capital. You can even test your idea part-time before quitting your day job. The task of launching will require some imagination, research andrepparttar willingness to adapt to a market, but it doesn't require nearlyrepparttar 117754 risk business start-ups required inrepparttar 117755 recent past.

Launching a business used to be a monster task. When I started a publishing business inrepparttar 117756 mid-1980s, launching an enterprise involved raising capital, finding investors, buying equipment, leasing office space, hiring employees, developing a marketing plan, creating and implementing sales strategies, developing fulfillment operations and filling out tons and tons of paperwork. If you did everything right and ran into a streak of good luck, you had about a one in four chances for success.

The 1980s were a good time for business start-ups compared to earlier periods whenrepparttar 117757 prospects for small business success were dim indeed. There was a point inrepparttar 117758 early 1970s when business academics predictedrepparttar 117759 end of small business. Withrepparttar 117760 development of chain retailers and withrepparttar 117761 mass manufacturing of consumer and industrial goods firmly inrepparttar 117762 hands of large corporations, there was little room inrepparttar 117763 American economy for a small company.

Then camerepparttar 117764 niche market. Whether it was gourmet food products, natural fabric clothes, or special interest magazines, consumers showed a willingness to buy highly specialized products that fell into corners too small for large manufacturing and distribution. Enterprising niche marketers were able to identify and serve specialized groups of fly fishers, hot sauce collectors and heirloom-seed gardeners who were willing to pay a premium for specialized products. An explosion of small niche companies sprang up to serve these high-end consumers.

The key to niche marketing was highly specific expertise. In most cases, proprietors of niche businesses were fellow enthusiasts who were part ofrepparttar 117765 niche community. These entrepreneurs knew how to find their customers and knew how to serve them because they were one of them. Yet these small companies still hadrepparttar 117766 burden of creating catalogs and building shipping operations, not to mention investing heavily in direct mail lists and postage.

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