Fresh Content Improves Search Engine Optimization

Written by Matt Foster, CEO, Arteworks Business Class

Many search engine optimization companies will sell you a search engine optimization package that addresses many ofrepparttar major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis andrepparttar 136020 like. These are all key aspects of a good search optimization.

However, one problem is thatrepparttar 136021 major search engines (especially Google) not only rank pages upon relevant content (which is determined byrepparttar 136022 factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized torepparttar 136023 max", your rankings will increase to a certain level and then not go much higher. To get torepparttar 136024 top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending uponrepparttar 136025 nature of your business, your competition, and targeted keyphrases,repparttar 136026 rate at which you should add content to your site can vary from monthly to daily.

Local Search Optimization: Think Globally, Act Locally

Written by SEO Services

Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap intorepparttar local market, however, it may be necessary to make some global changes to your website.

In order to target a website to a local market, it is important that 3 key areas be addressed:

1. Global website text changes targeting local keywords 2. Geographical meta tag implementation 3. Getting indexed by Yahoo! Local

In regards to global website text changes, let’s take, for examplerepparttar 135631 case ofrepparttar 135632 Romeo Cuccina restaurant in Nowhere, Ohio. This family-owned Italian restaurant wants to be found by people in and around Nowhere, Ohio and by people traveling to this location. The body text ofrepparttar 135633 Romeo Cuccina restaurant needs to containrepparttar 135634 name Nowhere, Ohio, plus references torepparttar 135635 surrounding towns and attractions along with its Italian restaurant keywords, which will also be scattered throughoutrepparttar 135636 text. The title text andrepparttar 135637 H1 tag should also containrepparttar 135638 words ‘Nowhere, Ohio’ as well. Making sure that these geographical keywords are inrepparttar 135639 text, names ofrepparttar 135640 graphics and links will help this website do well inrepparttar 135641 search engines for local searches.

In regards to geographical meta tag implementation, this is simply a tag withrepparttar 135642 company name and address that will help establish a website locally. This tag can be used onrepparttar 135643 homepage, About Us page and / or Contact Us page as well. In our Italian restaurant example,repparttar 135644 tag will look like this:

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