Fresh Content Improves Search Engine OptimizationWritten by Matt Foster, CEO, Arteworks Business Class
Many search engine optimization companies will sell you a search engine optimization package that addresses many of major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and like. These are all key aspects of a good search optimization.
However, one problem is that major search engines (especially Google) not only rank pages upon relevant content (which is determined by factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to max", your rankings will increase to a certain level and then not go much higher. To get to top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon nature of your business, your competition, and targeted keyphrases, rate at which you should add content to your site can vary from monthly to daily.
Local Search Optimization: Think Globally, Act LocallyWritten by SEO Services
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into local market, however, it may be necessary to make some global changes to your website.
In order to target a website to a local market, it is important that 3 key areas be addressed:
1. Global website text changes targeting local keywords 2. Geographical meta tag implementation 3. Getting indexed by Yahoo! Local
In regards to global website text changes, let’s take, for example case of Romeo Cuccina restaurant in Nowhere, Ohio. This family-owned Italian restaurant wants to be found by people in and around Nowhere, Ohio and by people traveling to this location. The body text of Romeo Cuccina restaurant needs to contain name Nowhere, Ohio, plus references to surrounding towns and attractions along with its Italian restaurant keywords, which will also be scattered throughout text. The title text and H1 tag should also contain words ‘Nowhere, Ohio’ as well. Making sure that these geographical keywords are in text, names of graphics and links will help this website do well in search engines for local searches.
In regards to geographical meta tag implementation, this is simply a tag with company name and address that will help establish a website locally. This tag can be used on homepage, About Us page and / or Contact Us page as well. In our Italian restaurant example, tag will look like this: