Frequency marketing is simply identifying high value customers and building a solid relationship with them. It is also a very effective way of branding your product or service. It is a proven fact developing relationships with your customers will increase sales and reduce expenses.

Reduce expenses?

Yes, acquiring new customers always costs more money than selling to your existing customers. Most companies do not realize power of their in-house mailing lists.

Frequency marketing has been around long before Internet. A prime example of frequency marketing are many "frequent-flyer" programs. Many airlines offer free air miles if you travel on their planes. This is their method of building brand loyalty.

Should you implement frequency marketing in your marketing efforts?

Frequency marketing is a long-term strategy that requires commitment. Unlike promotions that may last only weeks, frequency marketing programs could last for several years. If you cannot make this type of commitment, then it will be tough to develop a successful frequency marketing strategy.

The rewards that you offer should be of value. Here are a few more examples of frequency marketing:

Credit Card Contests - Some credit card companies are offering you a chance to win prizes. Everytime you use your credit card, you are entered into contest.

Stamp or Points - Companies will give you stamps or points that can be redeemed for brand merchandise. (e.g. Pepsi Points)

Contest and Games; Companies provide games or contests which require player to make repeat purchases. (e.g. McDonalds Monopoly)

Impossible, you say?

Not anymore! This article will describe four simple techniques that will allow you to run your business - and rake in cash - without even being present.

The first thing you need to do is arrange to accept credit cards on your website. Internet shoppers are impulsive, and want everything NOW. If they have to go offline to phone you, or write a check, fill out a form, address an envelope, go to post office, etc. ... many people won't bother.

Make it easy for them. With a merchant account, info is automatically processed - and cash can be directly deposited into your bank account. If you sell an informational product, your online customer can automatically download product once their credit card information is accepted.

For retail products, have a statement that says 'All orders will be shipped within 7 - 10 days.' That's long enough for a Caribbean vacation, isn't it?

If you haven't already done this, run, don't walk, to your nearest Merchant Account provider and get signed up. Expert Internet marketers claim that you can lose up to 60% of your potential business without accepting credit cards - but more importantly, it's first step to stepping away from all hard work you're doing - first step to FREEDOM, for YOU.

Still with me? Keep that Caribbean brochure handy, but here's resource #2 that will free you up to go on that vacation. . .