Freelancers Can Jump-Start Your Publicity InitiativeWritten by Ned Steele
If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.
Writer's block got you down? Don't let it. Every town has a freelance writer who can help you get a release or article written quickly. Or you can search for one nationally on one of free classified ad sites like Craig's List.
A good freelance writer can take your information over phone and create piece that you are looking for.
True, writing is not rocket science, and you can do it yourself. But if you find you’re procrastinating, put a writer on your team. You can pretty much rent ‘em by hour or project, so you’ll pay only for what you need.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity ImpactWritten by Ned Steele
Just because a publication is small doesn't mean that getting your name in it won't have great impact.
Trade on reputation of trades
Some of trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on local news or in The Wall Street Journal. Now I'm not talking about trade publication for your profession – only people you’ll reach are your competitors. Get yourself in publications your prospects and clients read!
Don’t forget Sewer Cleaner Association’s newsletter
It's a great to get yourself in newsletters of associations your prospects in that niche belong to. Whatever your market is, you can bet it has a professional or trade association. Sure, their newsletters are “smaller.” But there’s nothing better or more tightly focused on reaching your targets – and no one else!