Over last seven years, I've bought website hosting from several different companies. I noticed that majority of webhosts make mistake of thinking they are in webhosting business. They only offer website hosting and, maybe domain name registration. As a marketer, I see huge missed opportunities to make more profits.
Some website hosts see these opportunities. They realize that they have gold. They have a group of clients who crave something more than hosting. What do hosting clients want? To make sales from their websites.
Knowing this, these webhosts create backend Profit Centers so they can make more money with their clients. A Profit Center is an area of your business that brings more cash to your bank account. Webhosts who bring in lots of profits offer their clients useful information, tools, software, audios and more to help their clients become successful. It doesn’t have to be difficult or labor intensive. First
ASSESS YOUR CURRENT PROFIT CENTERS
In your website hosting business, you may have these current Profit Centers:
Website hosting, of course Domain name registration, an easy tie-in Website design Higher level programming services Search Engine Optimization services Search Engine submission services
If you don't have all of these Profit Centers, remember you don't have to provide these with in-house talent. You can joint venture with other quality businesses and get referral fees. This is a wise way to go because you don’t have up-front investment and risk if it doesn’t sell. If a service DOES sell, you may decide to later offer it in-house.
And this is just a beginning. There are more Profit Centers your business and your clients can benefit from.
NEW PROFIT CENTER IDEAS
You can add new Profit Centers to your webhosting business. Some of them require a few hours up front, then they run automatically for months or years with minor updating. You decide how much time you want to put in. The key is to ask yourself - Does this help my clients make more sales?
Three new Profit Center Ideas are:
*An upsell on your check out page. This works because it catches them when they are already buying. *A mini-marketing course sent by sequential autoresponder, offering solid information and products to help them achieve their website marketing and sales goals. *A Resource Center webpage that's available only to your clients.