When you work with web site traffic, you must have tools that show you real picture about this traffic. You must know for sure how targeted your visitors are, what they want, what offers they like more, what offers cut down their motivation to use your product/service.
Only professional URL tracking tools can show you real picture about your online business. And those who do not want to see real picture, venture their business to a great risk of losing everything.
HOW TRACKING WORKS.
Nothing difficult at all. You create a special link and put it inside your copy, mailing message, autoresponder letter, pop-up window, web page - anywhere you wish. Your URL gets special 'counter' that is activated every time someone clicks your link. When you know statistic information about clicks on any of your links, you see response that your business gets with clients, subscribers and web site visitors.
A simple example will show how URL tracking can help you to qualify motivation for your products among subscribers. Let's say you have 3,000 subscribers in your car driving tips course. Using URL statistics you can see how much clients exactly are ready for special action with your web site.
You write email letter to your subscribers, saying: "bla-bla-bla. You are my subscribers. I have terrific car related offers to you."
Then you place several trackable links with text:
"...Click this link if you want to get discounts for car wash: http://www.YourWebSite.com/link1
Click this link if you want to get car insurance: http://www.YourWebSite.com/link2
Click here if you do not have a car and want to get loan for car purchase: http://www.YourWebSite.com/link3 ..."
This example is simplified, but you can get idea. People will click on particular links if they like any particular offer. And you just look at statistics for number of clicks on each link and know:
1. How many people from your list have a car (link 1 + link 2)
2. How many people from your list do not have a car (link 3)
3. How many people from your list are interested in lower prices car wash services (link 1)