Only professional URL tracking tools can show you real picture about your online business. And those who do not want to see real picture, venture their business to a great risk of losing everything.

HOW TRACKING WORKS.

Nothing difficult at all. You create a special link and put it inside your copy, mailing message, autoresponder letter, pop-up window, web page - anywhere you wish. Your URL gets special 'counter' that is activated every time someone clicks your link. When you know statistic information about clicks on any of your links, you see response that your business gets with clients, subscribers and web site visitors.

A simple example will show how URL tracking can help you to qualify motivation for your products among subscribers. Let's say you have 3,000 subscribers in your car driving tips course. Using URL statistics you can see how much clients exactly are ready for special action with your web site.

You write email letter to your subscribers, saying: "bla-bla-bla. You are my subscribers. I have terrific car related offers to you."

Then you place several trackable links with text:

"...Click this link if you want to get discounts for car wash: http://www.YourWebSite.com/link1

Click this link if you want to get car insurance: http://www.YourWebSite.com/link2

Click here if you do not have a car and want to get loan for car purchase: http://www.YourWebSite.com/link3 ..."

This example is simplified, but you can get idea. People will click on particular links if they like any particular offer. And you just look at statistics for number of clicks on each link and know:

1. How many people from your list have a car (link 1 + link 2)

2. How many people from your list do not have a car (link 3)

Who can say that pops-ups do not work if Corey Rudl - a very famous Internet marketing millionaire, let God take his soul to heavens - made huge money with his hovers (it is way he called pop-ups)? So, when someone says about poor marketing effectivity for pop-ups, you have a reply, "Maybe you talk about old pop-ups. I know that a famous Internet marketer made $2,064,000 in 2004 with a new-styled pop-up window. Don't you think it is quite effective with such profits?"

Now let's try to figure out difference between old and new pop-ups and why modern pop-ups are so important for targeted traffic and sales on any web site.

The old pop-ups were a real natural disaster. They always popped out, bothering you from viewing and using web sites. When web sites even used multiple pop-ups: imagine you found a web site and then 5-10 pop-ups appear on your display. It is not marketing, it is torturing!

Old pop-ups looked very similar. Once pop-up window appeared, you already new it is not interesting to look what is written inside. Even perfect copywriting could not save old pop-ups from being closed by angry web surfers.

No wonder that producers of web browsers decided to stop this "pop-up tragedy". They made special functions for their browsers to recognize pop-ups and block them. It was a saving step for Internet users. But it was not end of pop-ups.

When something has sound ideas (and pop-up idea is very interesting for marketing), it will not disappear. And pop-ups were reinvented soon. The changes were really favorable.

First of all, they started looking like a real picture which shows professionalism of web site owner.