Isn't online a magical invention? Surely it is, just imagine how many people can share their thoughts or open their businesses or run any kind of activity through their personal web sites. Online gives a huge worldwide potential to any idea converted into a web site.
But, even most perfect web site can be dead. Hope you did not face it with your website, but online experience shows that you can pay for making fanciest web design in world, you can have amazing copywriting on website, you can have cheapest prices for your product or service - all this will be useless if your website does not get TARGETED traffic.
It is super important to underline "TARGETED" web site traffic. When an online surfer looks for gasoline discount tickets and gets to web site that sells pot flowers, will this surfer buy pot flowers? Hardly! The surfer will close web site in about 2 seconds after web browser opened it.
That is why, if you are online, if you have a web site - fight for targeted traffic only. The strategy below will help you to understand how.
1. Define and scale your niche.
Niche is specifics of your web site. Any product or service on web site belongs to a certain niche. For example, web sites that sell cars online belong to car selling niche. This niche can be split into different sub niches: car insurance selling niche, car tire selling niche, car loans selling niche.
You see that these niches are very close in some aspects to each other. Some of them are bigger, others may be smaller. But there is one thing which unites all these niches - their targeted car audience.
So, before starting to gather targeted traffic to your web site, think it over: do you really know what niche your web site belongs to?
- Think what type of clients might be interested in purchasing/using your product or service. - Think what products or services related to your web site can be interesting to your clients - answering this question you will find your neighbor niches (and soon you will learn how to profit from them too). - Think what products and services you can add to your web site and get a better selling contact with potential clients of your web site. Choose offers that do not need much time and money, add something useful and dig your niche deeper.
If you have done this job honestly, you surely have discovered more potential about your niche. Now you are ready to attract targeted traffic to your web site.
2. Tools for getting targeted traffic to web site.
If you are online, you already know what a huge niche is market of traffic building tools. But this market has some typical traps. Make sure you know them to avoid in future:
- Many traffic-building tools work only with one aspect of attracting traffic to web site. This usually gives poor results and low quality of traffic. Imagine that you learn swimming and your coach told you how to use your hands only. Perhaps you will swim, but this will be such a hard task.