Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Written by Alan Sharpe


Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear inrepparttar letter but simply appears to describerepparttar 150629 mechanics ofrepparttar 150630 letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company forrepparttar 150631 purposes of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized withrepparttar 150632 prospectís name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneathrepparttar 150633 prospectís name, is affixed torepparttar 150634 letter a sample auto gift card, personalized withrepparttar 150635 prospectís name, and this headline: As you can see, this card has success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card offrepparttar 150636 paper.

Itís made of plastic. It costs you $2 to buy. But itís worthrepparttar 150637 price of a new car, sold off your lot. This card is worthrepparttar 150638 lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.

Hold it in you hand for a minute, and think of your competition. Consider your revenue goals forrepparttar 150639 next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?

This card will help. Big time. Itís a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.

Take a look atrepparttar 150640 front of your card. As you can see, you customizerepparttar 150641 card to match your dealershipís brand image and visual identity. Now turn it over. See that magnetic stripe acrossrepparttar 150642 back? It stores information aboutrepparttar 150643 cardís dollar value and each transaction.

You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all userepparttar 150644 card to buy products and services at your auto dealership only.

Direct Mail Response Rates Low? Eliminate these Mistakes

Written by Alan Sharpe


Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncoverrepparttar reasons for your poor response.

LIST
You are mailing to people who are never likely to buy
You are not mailing to others inrepparttar 150500 same business who influencerepparttar 150501 buying decision
Your list is out of date
Your names and addresses are not formatted correctly for proper delivery
Your list has job titles only, not names

FORMAT
You are usingrepparttar 150502 wrong format for your audience (self-mailers to professionals, for example)
Your letter and brochure are not complete sales pitches in themselves
Your liftnote or buckslip confuses your offer or main selling promise

ENVELOPE
Your envelope gives too much away, so your prospects throw it away unopened
Your mailing envelope looks like junk mail
Your package is addressed to ďOccupantĒ and not to a person by name

MESSAGE
Your letter lacks a strong, customer-focussed headline
The opening line in your letter is not compelling
You spell your prospective customerís name incorrectly
Your letter lacks specifics about product size, weight, color and other vital details
You discuss product features but not customer benefits
You talk too much about your company and not enough about your reader
You do not create enough desire
Your letter lacks urgency
You do not offer a guarantee


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