Okay, so you're getting a feel for this article marketing thing. Cool. Now you must write articles that will engage your reader and hold their attention all way through, as opposed to "click and flee." Have you ever clicked and fled? This is what happens when your eyes are weary of internet information overload. You click on an article that's so copy-heavy, it makes your brain groan from pain. You do not want this to happen to someone who is reading YOUR stuff, so don't barrage them with words. Here are 5 tips to help you create articles that are super-tight and outta sight!
1. Keep it short. The article websites say to keep your articles under 800 words, but I know from my own writing experience that's difficult when an article concept is blowing around in your head. I'll save you guilt and say that 500-1,000 words is okay. Just remember: if you start rambling, your reader won't stay with you very long. So keep it short and to point!
2. Pace and balance. Some people who write short articles start with a slow and intriguing buildup, but then cut reader off at end. This may keep number of words down, but sudden anti-climactic ending makes for lousy reading. Don't leave your reader high and dry! Write a quick summary of each paragraph, then develop each one with three or four supporting sentences. Close with a motivating call to action.
3. Break it up. An article that's broken up into sections is so much easier on eyes than one with long paragraphs of copy. For this reason, How-To, "7 Tips" and Q&A are immensely popular. Use subheadlines in Bold type to help guide their eyes down page. If you can offer your content-hungry article prospects some great, well-paced copy that will look fantastic on their specialty niche website, you can be sure your articles will get great exposure.