There is no internet marketing chore that I enjoy more than doing a regular google search to check viral effect and progress of my online marketing articles. Within a recent short period I saw number of websites where my articles are listed grow by a staggering 16,000.
The full implications of this is that without me lifting a finger 16,000 more websites, blogs and their pages, with search engine prominence, now contain my articles. This means that even if just one person in entire month reads only one of my articles in each of those locations, I will end up with a total of 16,000 unique readers per month. And without any more effort on my part.
But for articles to enjoy this kind of magic they must have 3 key ingredients.
An effective internet marketing article will have a good headline What causes you to click on a link or ad? What attracts your interest to any content online? It is of course a headline. Writing headlines is an art in itself. Those who are good at it, earn a lot of money. Tabloids like National Enquirer or The Sun in Britain understand power of a headline because they’ve sold millions of copies of their publications regularly for many years and it all hinges on how effective main headline is.
I learnt this lesson well in my offline marketing days when a newsletter I used to publish would sell a few hundred copies on one headline and then sell over 300,000 copies with another headline.
On net, headlines are even more important and when writing articles you should bear this in mind. Apart from taking care of keywords (with search engines or google adsense ads in mind), your headline should be so enticing that anybody mildly interested in subject you are covering will want to read it.
In writing this article, this are headlines I considered and discarded before I ended up with headline I used. Study them carefully and learn something about internet marketing headlines.
- 3 things an effective internet marketing article must have - Why my internet marketing articles posted in only 20 sites suddenly appeared in 16,000 other websites shortly after - Why my internet marketing articles grew from being in only 20 sites to 16,000 within no time - 3 things an internet marketing article needs to go crazily viral