Freebies have become order of day.

<> Free Ebooks

<> Free Software

<> Free Training Courses

<> Free Advertising

This has created an extremely favorable environment for subscribers. They can pick and choose from freebies of their choice.

Many have hopped on Free Ezine Advertising Bandwagon. But as Free ads became more common place, Free Ezine advertising began to lose it's pulling power.

Sure you could draw a lot of leads if you posted enough to ezines, but process is time consuming and still doesn't come close to pulling power of paid advertising.

You had choice of either spending time or money. If you were short on cash you had to spend time.

Think about what good ezines do. They offer information, education, and entertainment to readers. They target specific audiences. They go out regularly to opt-in individuals, and they present their advertising as an important feature that readers should look over.

Think about what ezine publishers are trying to do. They continually search for additional subscribers. They do their best to keep those subscribers actually reading ezine on a continual basis. They present their advertising as best as possible to give advertisers good results in hopes of getting repeat ad sales.

No other form of advertising on Internet has these same qualities. Nothing else has regularity of ezines. Nothing else has consistent fresh content of a good ezine.

Turning a profit from ezine advertising requires an advertiser to take advantage of these qualities.

Targeting appropriate ezines is essential to your ad campaign. There are many ezines dedicated to bringing information to those who work online so often this is an easy task. However, consider your product and match it with content of an ezine before advertising with it. Since ezine publishers are targeting an audience with their content, it's easy to tag your ad along with that content if it fits your product or opportunity.