Free E-Book Marketing: Destroying The Myths

Written by Chayden A. Bates

Before you read this, understand right now: Free E-Book Marketing WORKS! It has been proven to be one ofrepparttar *most powerful* forms of online marketing ever offered. But withrepparttar 108534 knowledge of its existence, and nothing but a notion ofrepparttar 108535 idea, many who have attempted to utilize its power have failed. Why? The lack of understanding!

Free E-Book Marketing has been in use for over SIX YEARS. Successfully utilized by many "high-class" marketers. These few have been actively creating and promoting Free E-Books sincerepparttar 108536 ability was provided.

Then, aboutrepparttar 108537 three-fourths ofrepparttar 108538 way through 1999, repparttar 108539 news broke of this powerful "new" marketing form and everyone and their brother were trying to "cash-in" onrepparttar 108540 opportunities they were hearing about.

Buying uprepparttar 108541 e-publishing software stock, many misunderstanding marketers began creating and compiling everything they could get their hands on.

Throwing these so called worth while Free E-Books intorepparttar 108542 world ofrepparttar 108543 Web, they were actually doing more harm than good. Little did ( or do ) they realizerepparttar 108544 necessary steps that need to be taken in order to ensure their success ... that of quality, unique and beneficial content.

Let me ask you, "How many Free E-Books have you downloaded due to its sizzling title, only to find nothing but an over used report with a million and one banner ads flashing in your face?"

Too many to count?

There in liesrepparttar 108545 problem. How many "bad" Free E-Books does it take before you stop downloading Free E-Books all together? Do you know what that does, not only forrepparttar 108546 author ofrepparttar 108547 Free E-Book, but other, successful Free E-Book Marketers?

Too sayrepparttar 108548 least, its not good.

So what DOES make a good Free E-Book? What makes a Free E-Book successful inrepparttar 108549 sense that it does what it is meant to do? It's rather simple, and if you're at all interested in this "old" form of marketing, than here arerepparttar 108550 TWO MOST IMPORTANT aspects you need to realize:


Your E-Book must be focused. It should only present a single offer to its readers. It should not stray or attempt to teach everything about anything. It should be centered around one solid idea: To present your ( business ) knowledge as to establish yourself as an expert in your field. To show and helprepparttar 108551 reader realize that you are a credible source of information.

eLectrify your eBusiness by eReading eBooks!

Written by Mike Jones

Inrepparttar next 5 minutes you will learn:

Why eBooks are crucial to your business How to setup your own eLibrary Where to get good eBooks including a rich FREE resource How to eRead (screen read) for maximum efficiency How to make your eReading electrify your business

Ready? Let's get started:

Why eBooks are crucial to your business Your business needs input. The business mind must be like a fast flowing stream. Ideas, viewpoints, suggestions must be constantly flowing through. Still water can stagnate. So can business. None of us know it all. We are constantly learning. Well written eBooks can show us how to market, advertise, build web sites, you name it. We avoid grief by learning fromrepparttar 108533 mistakes of others. How essential then that you build your own reference eLibrary. Every time you use it you can mine gold - if you do it right! This is why eBooks are crucial to your business.

How to setup your own eLibrary Just followrepparttar 108534 same method as any library. A library has a catalog. Books are grouped in sections by subject or author. On your computer, create a folder call eLibrary. If you only have a handful of eBooks to start with you can keep them all together. Asrepparttar 108535 number starts to grow create sub folders for different categories, e.g. marketing, advertising, web design, graphics etc. Put a shortcut to your library folder on your desktop so it is always there as a useful reference tool.

Where to get good eBooks There are numerous resources. Put "FREE eBooks" in any search engine and you will harvest a huge number of leads. However, wading throughrepparttar 108536 results can be time consuming. An excellent site I discoveredrepparttar 108537 other day was which you can browse at your leisure. To get started quickly, you can go to a top hit list I have assembled here: Allrepparttar 108538 books listed I have personally obtained and can recommend from experience. The FREE ones you can download immediately fromrepparttar 108539 links.

How to speed eRead So now you have your eLibrary folder containing a number of top eBooks. You start to read. Overwhelming isn't it? Especially if some ofrepparttar 108540 books contain hundreds of pages. The answer? Developrepparttar 108541 skill of speed reading onscreen. You need a way to quickly absorb information or you will be there forever!

Two things are especially important with screen reading: 1) Your environment. Lighting should not produce glare. Poor lighting can greatly reduce reading speed. High contrast is preferred onrepparttar 108542 screen sorepparttar 108543 print hasrepparttar 108544 greatest clarity. This also improves comprehension. 2) Use speed reading techniques. Use one hand to hitrepparttar 108545 'Page Down' key andrepparttar 108546 other hand to hold and operate a guide such as a ruler. Holdingrepparttar 108547 guide an inch or so away fromrepparttar 108548 screen, move it down at a reasonable rate, or use sweeping motions acrossrepparttar 108549 screen. This encouragesrepparttar 108550 eyes to take in larger sections at a time, especially making use of peripheral vision. With regular practice this really speeds up screen reading.

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