So what is this technique?

This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/services. The main idea of this is to keep your article ratio at 70% quality and useful information/tips to 30% advertisement. The 30% advertisement refers to your bylines or resource box at end of each article.

Your bylines or “about author” content is key to article marketing. This is part where you can make yourself as an expert in your field, part where you can ask readers to visit your site and part where you can mention what you offer and do.

I already wrote an article, what now?

Is your article optimized?

Optimizing your article is always first thing to remember. There are lots of ways to optimize an article, but let me share to you mine.

Before writing an article think of a keyword, be sure to include that keyword in your title. Make those search engines love your article by first optimizing your title.

Do not quote your title! Search engines will not like it, for example, “Five Ways to Effectively Market your Product”. Get rid of quotes!

If possible put keyword first in your title, for example, European Cruise – You Deserve Only Best.

When your title is ready, try to spread your keyword several times all over your article. Try to keep a decent keyword density and do not try to spam search engines.

The dictionary definition of word ‘plot’ relating to a story is:

“The plan or main story of a literary work” [Merriam-Webster Online Dictionary]

So plot then, is planned storyline.

Some writers fly by seat of their pants, not knowing where they are going or how they will get there, whereas, other writers would never dream of writing a story or a novel without some initial planning.

If you were about to take a journey to a strange place, wouldn’t you think it would be wise to plan how you would get there, rather than leaving things to chance? Here, I'm going to share my secrets with you of how to develop a kick-ass plot!

Do’s and Don’ts of plotting a novel:

* Do think about your characters. Aim to find out as much as you can about them beforehand. Character drives plot.

* Don’t rush in without any forward planning, that is a sure fire way to give up at first hurdle!

* Do ensure that you know and fully understand your characters’ motivations.

* Don’t rely on coincidences; you will be cheating reader!

* Do ask yourself, what is theme of my story/novel? By understanding what theme is, you are more likely to understand motivation of your characters.

* Don’t write any ‘next step scenes’ that do not advance storyline, end in a hook to next scene, do not move characters closer to their goals, do not contain reasonable motivation or deepen characterization.

* Do think about creating character charts, back stories for main characters, a story board with ‘pictures’ of your characters and settings.

Ask yourself following questions:

1.What do I want my novel to say? [Theme]

2.Which character is best able to say what needs to be said? [Characterization]

3. How can this message be conveyed to reader? [Storyline]

4. Where is action going to take place? [Setting]