There are a lot of offers online, hyping ability to deliver thousands of hits to your web site. For a price.
True, Internet is a numbers game. What these services are implying is that more people you can expose to your message, more sales you will get.
This is true, to a point, but it's not just about traffic - it's about attracting, converting and KEEPING customers.
Now, how do you do that? You get them through advertising and keep them through customer service.
So, you carefully analyze a few ezines, determine that ratio of ads to original content is ok, and start getting word out through advertising. Soon your logs tell you that your traffic is picking up. Great!
Now, how do you make them stick around, and hopefully become customers?
Shower them with attention. Get their email address asap, and start wowing them with your knowledge and insight. Maybe record an interview with a guru or two, and post it for free on your site. Make them feel like you're best source of information around.
If you do enough of this, hopefully a prospect will soon become a customer. So, You've Converted Them…Now What?
Now that they're a paying customer, you have to keep them. There are a number of inexpensive, if not outright free, ways that you can show your customers your appreciation. Hopefully most of these will already be familiar:
*Say thank you. Tell them that you appreciate their business. Reinforce that positive behavior!
*Send individualized follow up. Want to really shock them? Send them a note IN THE MAIL. Do you think others out there in cyberspace do this? Do you think it'll separate you from your competition?