When it comes to framed sites and
effect that
use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in
search engines.
Others claim that if search engine optimization is important to you, never use frames.
In my opinion,
truth lies somewhere in between. Yes,
use of frames does throw up a few issues when it comes to getting good rankings in
search engines which don't understand frames.
Hence, when you are designing a new site, I would recommend that you avoid using frames, unless you have a specific reason for doing so.
However, if you already have a site which uses frames, all is not lost. You can still get good rankings in
search engines even though you have used frames.
Furthermore, using frames also has its own advantages when it comes to search engine placement, as we shall later on.
This article assumes that you have a working knowledge of frames. For more information on frames, go to http://www.webreference.com/dev/frames/
In case your site uses frames,
key to getting good rankings lies in using
NOFRAMES tag. The NOFRAMES tag is intended to help framed web sites display some content for those people who are using browsers which don't understand frames.
The search engines which don't understand frames also look at
NOFRAMES tag. Hence, if you are using frames, you need to add content to
NOFRAMES tag.
What you should do is to add a complete web page within
NOFRAMES tag. Ensure that this page repeats
important keywords for your site a number of times.
Also, in order to ensure that
content within
NOFRAMES tag is as prominent as possible to
search engines, you should put
NOFRAMES tag right after
FRAMESET tag.
However, don't put
NOFRAMES before
FRAMESET tag. If you do that, Internet Explorer will display your site correctly but Netscape will display
content present in
NOFRAMES tag, rather than
content present within
frames.