Now that Internet is used by roughly 70 percent of all Americans, just about everyone has a site or two they log on to regularly. Aside from search engines, some of most popular sites on Web today include eBay, Amazon.com, Google and MSNBC. Google, for example, generates millions of page views each month.
So what is it about these sites that draw such huge crowds? One secret lies in constantly evolving content. Internet users feel need to check back throughout day because new auctions will be added to eBay; Amazon.com will offer new products and sales; and MSNBC will add and update news stories. Many local newspapers and television stations around country are on bandwagon too, staffed with online editors who keep their sites updated throughout day.
But majority of sites don’t have luxury of extra staffing or content to update. So what can they do to draw traffic? Webmasters have four key strategies at their disposal: search engines, traffic networks, links and articles. The best webmasters incorporate all four of these methods to increase traffic to their sites.
Offering quality content on your site is one of easiest ways to draw traffic, particularly because of way Web searches work. For example, if your site’s purpose is to sell tools, don't just post your items and hope they sell. Provide your users with articles that give them helpful tips on how to use your products, and valuable information on related topics within your industry. Original content is great, but you don’t have to generate material yourself.
One popular option is to sign up for a free membership with Content Infusion, a syndicated feature article service that offers copyright-free articles on a variety of topics, including home improvement, business and careers, money and personal finance, gardening, food and entertainment and healthy living. All articles and photos are free of charge.