Four Steps to Writing a Newsworthy Press Release

Written by Dana Victoria Sophia

When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget,repparttar best thing forrepparttar 101034 owner to do is to get people interested in your company. How do you do that with a limited budget? Write a newsworthy press release and send it torepparttar 101035 editors of local and national publications inrepparttar 101036 market that potential customers read.

This press release should be no longer than one page. Make sure you only sendrepparttar 101037 release torepparttar 101038 editors that directly cover your field and don't forget to include your contact information. It is not necessary to follow-up withrepparttar 101039 editor as long as you include your contact information. In fact, most editors do not like getting follow-up calls about your press release. If they like itů they will call.

Here arerepparttar 101040 four steps to writing a newsworthy press release:

1. Decide when you are sending outrepparttar 101041 release. It is always best to send out your release after 11AM EST, any day besides Friday and Monday unless you have hard news. Also decide whetherrepparttar 101042 release is "FOR IMMEDIATE RELEASE" or not. If not, includerepparttar 101043 specific date and time that you wantrepparttar 101044 publication to make your press release public knowledge. Writerepparttar 101045 release date and time or "FOR IMMEDIATE RELEASE" atrepparttar 101046 top of your press release.

2. Create a catchy headline that accurately summarizes your press release. Your press release's headline can be one line or have a subheading as well. Just remember you are competing against hundreds of other press releases onrepparttar 101047 editor's desk. When editors do not have time to sit and read every single press release that comes in, they sometimes just take a glance atrepparttar 101048 headline. It is very important to have a headline gets their attention so they start reading. Work onrepparttar 101049 headline because it is just as important asrepparttar 101050 body ofrepparttar 101051 press release. While you should make your headline interesting and intriguing, make sure it has something to do withrepparttar 101052 contents ofrepparttar 101053 press release. Using a headline like "Free Trip to Bermuda" when your press release is about your organic baby food company is not appropriate unless you are giving away free trips to Bermuda to your customers, and even then that headline should be revised.

7 Tips For Ad Copy That Sizzles

Written by Ruth Duda

Your ad must focus onrepparttar wants and desires of your prospects. What are their problems? What are their goals? What are their needs? Tell them how YOUR product or service can benefit them. Be as specific as possible!

1) The Headline.

Thisrepparttar 101033 most important part of your ad! It'srepparttar 101034 first thing your prospect sees. A killer headline can makerepparttar 101035 difference between success and failure.

If you can't come up with a good headline, checkrepparttar 101036 ads in magazines and newspapers. Find a headline that grabs your attention and customize it to your product or service!

2) Focus on Those Benefits.

The features may be good, but it'srepparttar 101037 benefits that makerepparttar 101038 sale! Instead of stressing what your product can do, tell your reader "how" it will benefit them. People always want to know, "What's in it for me?" Will it make them smarter, richer, slimmer, healthier?

3) Keep Sentences Short and Simple.

People are busy and they won't spendrepparttar 101039 time to wade through long, complicated ad copy. Short ads get read! Long ads hitrepparttar 101040 trash bin. Use bullet lists to condense your information and make reading easier.

Cont'd on page 2 ==> © 2005
Terms of Use