Four Easy Steps to Winning Friends on the WebWritten by Marie Williams
Most of you will be familiar with works of Dale Carnegie and, in particular, his best-selling publication 'How to Win Friends and Influence People.' People.' It may be over half a century old, but this powerful book is still largely relevant today. Some of his basic ideas need just a little modification for running a successful online business. Here's how to win (and keep!) friends on web:
1) GET PERSONAL. Dale says: 'Remember that a man's name is to him sweetest and most important sound.' Political correctness aside, he's spot on. We're less likely to trash personalised emails, are more likely to open these first, and (providing email is also well-written) we'll be better disposed to actually reading them. Limited use of names within body of email can also draw attention to important points, but if this is overdone it will loose its effectiveness.
2) PRAISE WHERE IT'S DUE. Dale says: 'Begin with praise and appreciation.' This is a great technique when promoting products or services. A small amount of praise can go a long way - as long as it's sincere and you've done your homework. Take a look at following two notes:
a) Hi there friend! Great site! I've got a great new product to share with you at a very special price ...
b) Hi Name. Your articles in X Ezine are top-notch. Your ideas have helped to turn my website into a goldmine. By way of thanks, I'd now like to share some exciting new ideas of mine with you ...
No points for guessing which letter will get results. The first smacks of insincerity and contains no personalization or indication that writer has even visited your website. The second letter uses a small amount of targeted praise as a great introduction to sales patter. This helps to establish an element of trust - necessary if you hope to make any sales.
Network Your Way To The TopWritten by Leni Chauvin
How would you like to have a fan club filled with people who know, like, trust and respect you? People who have a very clear understanding of what you do and exactly kind of client you are looking for. People who will actually go out and find clients for you, and, best of all, theyıll never charge you a cent!. Sound like a fantasy? Itıs not. Itıs all possible...if you know how to network.
So what exactly is networking? If you look at word ³network,² youıll notice that it is both a noun and a verb. As a noun it is simply people you know, your sphere of influence. As a verb, it is making use of that sphere of influence in an intelligent manner by sharing information and giving support. Networking today is about forming and cultivating relationships. The objective of networking should be to help other people succeed. The more you help others, more they will want to help you. It is a simple law of nature: what goes around comes around.
Like anything else in life, though, networking is work--netWORK. You need to have very clearly defined goals and objectives in order to succeed. You need to have systems in place to make sure those goals and objectives are met, and you must have a plan of action.
Here are just few tips to help you build your business through networking:
--Know who you know! You cannot even begin to network, unless you know who is in your network! Make lists of everybody you know through family, friends, your children, hobbies, sports. For everyone on your list write everything you know about them, e.g, their hobbies, where they grew up, type of dog they have, who their friends are, etc. Update this list weekly.