Formatting Your Ezine and Email Messages with TextPadWritten by Pamela Heywood
One of questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It's a tool I would be lost without.(You can get a free download of evaluation version here: http://www.textpad.com/ This is fully working.) I found it a little confusing to configure at first and had to ask for instructions, so here they are for you in case you haven't found *secret* yet ... 1. From top menubar pick Configure, then Preferences 2. A box will have poped up. In there, choose Document Classes (Click little + to left of that category to expand it.) 3. Next click on word "Text" within list of choices in that section. 4. The right hand part of box should now have changed. You should see a place at bottom right there where it says "Word break at column number" 5. Click to put a tick in box to left of that statement. 6. Type 60, 65 or however many characters per line you wish in little box to right of statement. 65 is probably "industry standard". I like 60. 7. Click OK You should now be set up correctly. In use, there are a couple of other things you need to be aware of: 1. To make formatting work in each individual document, you need to depress (to IN position) little button that is along second to top row of menubars. It looks like a "squiggle" or an S backwards.
| | Eight Steps to Increase Your Newsletter Advertising RevenueWritten by Howard Minsky
As newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to success of your overall advertising revenue. Follow these tips to quickly boost your advertising revenues. 1. Contact Information - Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location. List an email address for purchasing advertising (Ex. advertise@TheAdStop.com). 2. Target market - List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests. 3. Subscriber Numbers - Numbers are important when considering an ad purchase. Don't hesitate to list number of subscribers to your newsletter as well as average monthly percentage of growth rate. 4. Follow Up - This may be one of most valuable steps in increasing advertising revenue. After a sale, be sure to communicate with your advertiser. It's a lot easier to re-sell ad space than find a new ad buyer. If advertising run is a one-issue purchase, email advertiser day before newsletter goes out to remind advertiser when it's scheduled to run. Then telephone or email advertiser after ad run to learn of effectiveness. If advertiser is happy, resell them on spot for a longer term. If advertiser was unhappy with results, ask "why" and then encourage them to buy another advertisement at a discounted rate. If advertiser decides to purchase another run, be sure they make changes their ad copy. The effectiveness of ad often depends on ad copy itself.
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