Formatting Your Ezine

Written by windsong

Formatting Your Ezine by windsong

One ofrepparttar common problems faced by ezine editors is being able to format their ezine so that it does not get screwed up when sent out.

So what causesrepparttar 124328 formatting information to be changed when your ezine is received by your subscribers?

There are many different email programs and they all interpretrepparttar 124329 email text they receive slightly differently. Some email programs automatically word-wrap lines at a set number of characters, others do not. Some will use a different character font and font size fromrepparttar 124330 original text.

The biggest problem an ezine editor faces is trying to compensate for different font types. A font type determines how much space a character occupies and how close it is to a neighbouring character.

Always use monospaced fonts, or fixed fonts. Otherwise, your text may tend to grow when emailed. In other wordsrepparttar 124331 line gets longer. This effect is caused because these characters, known as variable fonts, can occupy a different amount of space making fixed alignment of text very difficult. Fixed fonts all haverepparttar 124332 same amount of space.

The next thing to avoid is using tabs to align lines of text. This will cause you alignment problems. The best way around this is to always manually insertrepparttar 124333 number of spaces you require andrepparttar 124334 incidents of major formatting problems will be reduced.

When it comes to line lengths never use lines longer than 65 characters. Email programs will wrap lines at different lengths butrepparttar 124335 majority are probably set to wrap at 65. To control where your lines wrap, always use a hard break. This forcesrepparttar 124336 email program displaying your text to wrap a line at that point unlessrepparttar 124337 user has set it to a shorter length. I prefer to use a line length of 60 characters.

How Great Newsletters Adapt To Perfectly Match Their Readers

Written by Michael Green

Article Size: 684 words (body). Pre-formatted to 60 character width.

You may republish this article, but must keeprepparttar resource box and copyright atrepparttar 124327 end.


Getting Your Newsletter Read How Great Newsletters Adapt To Perfectly Match Their Readers

By Michael Green


One exciting feature of newsletters - frequently overlooked by their editors - isrepparttar 124328 ability to shaperepparttar 124329 content to *perfectly* matchrepparttar 124330 readership’s interests and passions.

In fact, newsletters can achieve a form of near perfect synergy with their readers and that’s something rarely experienced with other products or services.

How is this incredible close-fit possible? If you publish your own newsletter or EZine then please read on…

EDITORS MUST GET INSIDE THEIR READERS HEADS You see, a newsletter editor is in a unique position of power, but most fail to capitalize on their in-built advantage.

Editors tend to think of their publication as simply being there to impart knowledge and information to their readership on whatever subject they are headlined to cover. That’s fair enough. Informing readers is an important part of any newsletter!

But…in order to really satisfy your reader, you need to know what informationrepparttar 124331 reader would like to see covered and published. And that means getting a ton of feedback allrepparttar 124332 time!

HERE’S YOUR MASSIVE INBUILT ADVANTAGE And here’srepparttar 124333 incredible advantage that you have as a Newsletter or EZine Editor over just about every other product or service out there. Put simply:


Publishing a newsletter shouldn’t be a 'one-way' street. You’ve got to discover what kind of material your readers want to read andrepparttar 124334 easiest way to do that is to simply ask themrepparttar 124335 question.

INVITE RESPONSE AND SEND OUT REGULAR SURVEYS There’s no mystery to gatheringrepparttar 124336 feedback either. Every Newsletter should invite its readers to send in feedback.

If you’re writing an electronic newsletter (EZine) then invite your reader to click *reply* and send in comments. If your newsletter is in print then include a response mechanism such as a fax back, tear-off slip or atrepparttar 124337 very least a contact address for you asrepparttar 124338 editor.

TIP: You can dramatically increase feedback response by offering an incentive to complete your feedback survey. A free report on your subject matter works extremely well.

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