One of common problems faced by ezine editors is being able to format their ezine so that it does not get screwed up when sent out.

So what causes formatting information to be changed when your ezine is received by your subscribers?

There are many different email programs and they all interpret email text they receive slightly differently. Some email programs automatically word-wrap lines at a set number of characters, others do not. Some will use a different character font and font size from original text.

The biggest problem an ezine editor faces is trying to compensate for different font types. A font type determines how much space a character occupies and how close it is to a neighbouring character.

Always use monospaced fonts, or fixed fonts. Otherwise, your text may tend to grow when emailed. In other words line gets longer. This effect is caused because these characters, known as variable fonts, can occupy a different amount of space making fixed alignment of text very difficult. Fixed fonts all have same amount of space.

The next thing to avoid is using tabs to align lines of text. This will cause you alignment problems. The best way around this is to always manually insert number of spaces you require and incidents of major formatting problems will be reduced.

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Getting Your Newsletter Read How Great Newsletters Adapt To Perfectly Match Their Readers

By Michael Green

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One exciting feature of newsletters - frequently overlooked by their editors - is ability to shape content to *perfectly* match readership’s interests and passions.

In fact, newsletters can achieve a form of near perfect synergy with their readers and that’s something rarely experienced with other products or services.

How is this incredible close-fit possible? If you publish your own newsletter or EZine then please read on…

EDITORS MUST GET INSIDE THEIR READERS HEADS You see, a newsletter editor is in a unique position of power, but most fail to capitalize on their in-built advantage.

Editors tend to think of their publication as simply being there to impart knowledge and information to their readership on whatever subject they are headlined to cover. That’s fair enough. Informing readers is an important part of any newsletter!

But…in order to really satisfy your reader, you need to know what information reader would like to see covered and published. And that means getting a ton of feedback all time!

HERE’S YOUR MASSIVE INBUILT ADVANTAGE And here’s incredible advantage that you have as a Newsletter or EZine Editor over just about every other product or service out there. Put simply:

"YOU CAN ASK YOUR READERS EXACTLY WHAT THEY WANT TO READ ABOUT…….THEN GIVE IT RIGHT BACK TO THEM!"

Publishing a newsletter shouldn’t be a 'one-way' street. You’ve got to discover what kind of material your readers want to read and easiest way to do that is to simply ask them question.

INVITE RESPONSE AND SEND OUT REGULAR SURVEYS There’s no mystery to gathering feedback either. Every Newsletter should invite its readers to send in feedback.

If you’re writing an electronic newsletter (EZine) then invite your reader to click *reply* and send in comments. If your newsletter is in print then include a response mechanism such as a fax back, tear-off slip or at very least a contact address for you as editor.