Formatting - A Publisher's Point of View

Written by Jude Wright


Formatting - A Publisher's Point of View (c) 2004, Jude Wright

Do you format and spell check your ads and articles?

Speaking from an advertiser's point of view, if you don't, your ads and articles may not get published. And not just by me. I know a lot of publishers who just "delete" those unformatted ads and those articles with tons of misspelled words.

Speaking strictly from a newsletter publisher's point of view, please do!

I love to get articles from my subscribers. However, when I get an article that is not formatted at all I tend to just click delete. Why? Well, if there is nothing to tell me where a paragraph is supposed to end, I have to guess whererepparttar author wanted a new paragraph to start. With some articles that can be a chore because ofrepparttar 128829 way they are written. Of course, ifrepparttar 128830 article is a good article (and yes, I do read all articles), i will put paragraph endings, where I believe they makerepparttar 128831 most sense. In some cases I will try to contactrepparttar 128832 author.

As torepparttar 128833 numerous ads that are submitted to me, they should be formatted too - 60 characters per line is my line length of choice. And don't forgetrepparttar 128834 ALL CAPS dilemma! You might think this makes your ad stand out, butrepparttar 128835 truth is - it also keepsrepparttar 128836 entire newsletter from being delivered. The sp'am filters just love to eat those all caps emails! So my job is to go through allrepparttar 128837 ads and changerepparttar 128838 all caps to "sentence" or "title" caps. Please remember this when submitting your ads To publishers. It makes it so much easier to put a newsletter together when rules are followed. There is a reason forrepparttar 128839 rules after all!

A LITERARY POSTCARD FROM SOMEWHERE

Written by Theolonius McTavish


(c) Theolonius McTavish 2004. All rights reserved.

Seeking a spot of serenity somewhere inrepparttar universe, I recently booked a deep-discount dodgy berth onrepparttar 128826 ‘White Elephant Express Space Shuttle’, to a little known place in a galaxy far, far away.

“IT” (otherwise known as HD 36405.b) is not your average “oddball” exo-solar planet made of rock that wobbles on its end and zips around a nearby star in less than 2.46 days.

Most linear thinkers have a great deal of difficulty even comprehending why on earth anyone in their “right mind” would be interested in visiting a planet called “IT”. Not being a linear thinker with an investment inrepparttar 128827 “right” answer, I didn’t give a hoot. After all, what does one (who walks on water and listens to miffed mortals all day long) do for a frigging night off, now I ask you?

If truth be told, (after reading random excerpts from “The Itty Bitty Bunkum Book About Life,repparttar 128828 Universe and Practically Everything Underrepparttar 128829 Sun Not To Mention Stuff Going On In Remote Galaxies), I was simply delirious. According to its noted author, Dr. Jarn Leffer, “IT is a ’must-see’ for those with little time on their hands and a passionate interest in Innocuous Things.”

As planets go, “IT” is a pretty ho-hum celestial pit-stop with perhaps one exception…repparttar 128830 welcome notice that reads, “Cosmic Cowboys - Welcome torepparttar 128831 furthest unexplored outreaches ofrepparttar 128832 Galaxy … Home torepparttar 128833 Flop Fairy and Oodles of Gadflies!”

“IT” is populated by colonies of giggling, green grasshoppers . What else would you expect to inhabit a far-flung, fantasy-challenged hellhole like this? But, what made “IT” strictly speaking a strange place wasrepparttar 128834 fact thatrepparttar 128835 inhabitants munch on green, biodegradable garbage bags just for fun. Lacking masticating capabilities,repparttar 128836 gadflies process their food by vigorously jumping up and down on it. No wonder they have no need for fast-food franchises, strip malls or landfills!

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