Forget the ad networks, AdSense just makes sense.Written by Mike Ramirez
Q: Of billions of sites on web, what is one thing just about every site has in common? A: Almost every one is trying to make an extra buck off of advertising in some fashion. I'm ashamed to admit it, but many years ago when affiliate programs seemed innovative, I too tried to cash in by linking to Amazon.com books and music. Did that actually work for anyone? Chances are most will say no. Didn't work for me either. Not only did I not make an extra buck, I didn't even make an extra penny. In fact, even my site mrcgiguy.com (shameless plug), which receives around 500 unique visitors a day does not produce particularly good results from affiliate programs. The bottom line is, most affiliate programs won't work for most web sites. Vague, I know. But from my experience, unless your audience is very general, you'll need to find affiliate programs that are very specific to your niche in order to produce even slightest result. Though, these days, even well targeted affiliate programs don't seem to produce much. Like myself, most modern day web developers have opted not to join affiliate programs and have instead turned to ad networks such as FastClick, TribalFusion, Burst, etc. I joined FastClick since it was said to have highest CPM rates. And for a long while, I was pretty happy with results. I was able to make a breath-taking 50 cents a day. Yes, I was happy with that. I wasn't expecting millions...reality sank in long ago...somewhere between days of being an "Amazon affiliate" and having my job dissolved after dot.com crash. So, 50 cents a day, or an approximate $15.00 a month was great. Every bit helps when you're self employed. Now let me get to point. Forget about affiliate programs! Forget about ad networks (or at least reduce them to being a secondary form of ad revenue)! Google's AdSense is where it's at! What was once offered only to largest of web, is now available to those of us running smaller niche sites. And how could there be any form of advertising cooler than one that uses your own content to determine which ads to display? I mean, this is what we've all been waiting for. This is answer. Highly targeted ads, non-intrusive, routinely shuffled to maintain freshness, and they pay well. And when I say pay well, I mean, potential exists to make in one day what I had previously been making in an entire month via FastClick. While, I'm not allowed to discuss any particular figures (part of agreement in using AdSense), I will say that it's not even been a month now, and I've already made more from AdSense then I made in entire duration of running ads for FastClick. Needless to say, I've waived bye bye to ad networks and affiliate programs.
| | Course Bestseller: Insider Secrets Internet MarketingWritten by Mark
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