- A huge learning curve - Endless nights working - Trial & Error - Learning ropes

Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence search engine ranking strategy.

See most "grand father" sites out there have already gone through trials and tribulations of getting recognized. Since this is true, they don't always have to depend on "Title" of link pointing to their site, nor do they have to depend on "Title" tag within their site.

Most older sites get ranked for search terms that don't even show up on their listing, this is because search engines already know content is there and is good.

For a newer web site, great search engine rankings rely on those "Titles". This helps search engines to better determine content of site.

Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in Search Engines. The competition has increased one thousand times over since then, with billions of Web sites existing online now, making for some very stiff competition in area of Search Engine placement and rankings.

This increase in competition has given rise to many different styles, and many different methods of Web site optimization. Optimization is simply method of making a Web site "Search Engine friendly", by using methods of enhancement that will increase rankings and placement by placing Web site higher in SERPS (Search Engine Results Pages).

Everything from software to increase rankings and placement, to Search Engine Management and Marketing Firms exist, with many online merchants becoming confused about what or "whom" to use and how to effectively use various services to increase rankings and placement.

The real battle seems to exist between those that favor "Organic SEO" as opposed to those that prefer "Non-Organic SEO". The term "organic" itself is defined by Webster's Dictionary as: instrumental; acting as instruments of nature or of art to a certain destined function or end (Webster's: 1913: 3).

"Organic SEO", also called "Natural SEO", is most time consuming, and most tedious method of optimization for placement and rankings. However, it is prone to longevity of results, as it has a focus on content, meta-tag enhancement using proper descriptions, keyword enhanced copy within appropriate specified densities of Search Engines, and link exchanges. In addition, keyword dense reports, articles, and other content materials are usually added in a routine fashion to a site to maintain densities necessary and increase rankings and placement.