For Free Publicity, Don't Fake What You Don't Know

Written by Ned Steele

Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, evenrepparttar one with your auto mechanic.

That's whyrepparttar 144518 absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility--and all chances for publicity.

It is an especially egregious mistake to make with a reporter, because they have a relationship with their readers. If they printrepparttar 144519 false information that you gave them, it gets intorepparttar 144520 hands of thousands of people.

Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity

Written by Ned Steele

That big storyrepparttar media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.

Often, Topic A has a controversial element, such as when tax cuts or Social Security is being discussed. The last thing that you want to do is pick sides on a controversial issue--unless you want to cut your prospect base in half by offending 50% ofrepparttar 144517 audience. But as an independent expert providing objective, valuable, nonpartisan insight and analysis, you can stay aboverepparttar 144518 fray – and still win points.

You could beat your head against a wall twelve months a year, trying to get a reporter to write about your retirement planning story. Or, by contacting a reporter when a prominent person is retiring, you could garnerrepparttar 144519 free publicity you seek in a few short minutes.

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