For Financial Planners, Marketing and Publicity Is About You

Written by Ned Steele

For financial planners, getting publicity, inrepparttar end, isnít about having contacts inrepparttar 144512 media.

Or about writing a great press release.

Inrepparttar 144513 end, itís about one thing: itís about you.

You, andrepparttar 144514 knowledge and expertise you share every day with your clients.

If you have any of that knowledge stuff (and you wouldnít still be in business if you didnít), you can get publicity. And you can use that publicity to build your business. I promise.

Byrepparttar 144515 way, Iíve encountered many financial planners alongrepparttar 144516 way who thought that getting impactful publicity was an impossible dream for them.

What's Your Story? Marketing-Minded Financial Planners, Follow These Guidelines to Get Free Publicity

Written by Ned Steele

Be a Resource

The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.

They look to financial planners to be a resource for these people.

When you become a resource,repparttar media will come back to you again and again.

A resource on what? Onrepparttar 144511 same subject matter and topics that arerepparttar 144512 everyday stuff of your business, your practice, your interaction with clients and customers.

How you can help people - that's your story.

You Are NEVERrepparttar 144513 Story

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