For Financial Planners, Marketing and Publicity Is About YouWritten by Ned Steele
For financial planners, getting publicity, in end, isnít about having contacts in media.
Or about writing a great press release.
In end, itís about one thing: itís about you.
You, and knowledge and expertise you share every day with your clients.
If you have any of that knowledge stuff (and you wouldnít still be in business if you didnít), you can get publicity. And you can use that publicity to build your business. I promise.
By way, Iíve encountered many financial planners along way who thought that getting impactful publicity was an impossible dream for them.
What's Your Story? Marketing-Minded Financial Planners, Follow These Guidelines to Get Free PublicityWritten by Ned Steele
Be a Resource
The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.
They look to financial planners to be a resource for these people.
When you become a resource, media will come back to you again and again.
A resource on what? On same subject matter and topics that are everyday stuff of your business, your practice, your interaction with clients and customers.
How you can help people - that's your story.
You Are NEVER Story