Fooling the Search Engines

Written by Matt Russell

Writing articles is allrepparttar rage these days onrepparttar 149942 web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is allrepparttar 149943 rage.

Andrepparttar 149944 reason? You get allrepparttar 149945 benefits of a well-written article withoutrepparttar 149946 work! Someone has to writerepparttar 149947 articles of course, and if you have writing skills theres plenty of opportunity for you.

Why have articles become so popular? People surfrepparttar 149948 net looking for information -- or "content" to userepparttar 149949 buzz word ofrepparttar 149950 moment. They're not interested in adverts, or flashing banners -- they just annoy people. If they search for bananas they want solid information about bananas, not a list of related banana links!

A good article will provide that content, or information.

A year or so ago webmasters thought they could profit by creating sites filled with ads and related keywords. This still works, but more people are moving away from this as it's becoming harder to get indexed inrepparttar 149951 search engines, and to stay inrepparttar 149952 search engines. So, you don't makerepparttar 149953 money you used to from this kind of site.

Blog-based Sites vs. Traditional Sites

Written by Michael Boyink

Blog-based Sites vs. Traditional Sites

So you want a website for your business. Why should you use a blogging tool rather than a page-based content management tool?

Blog-based sites have a number of advantages over a traditional static site or a site driven by page-based content management systems.

Blog-based Sites:

Build Credibility: Research shows that business build credibility onrepparttar web by showing that there is a real company and real people behindrepparttar 149790 website.

Blogs make it easier to be more personable. No, there's no "be personable" button or checkbox in a blogging interface that would force you to abandon third-person corporate speak, come out from behindrepparttar 149791 curtain, and be personable on your web site. Many businesses are simply using blogging tools to power their press or news room area on a traditional website, taking advantage of blogs low costs, highly usable interface, RSS feeds, built-in archiving, etc.

But blogging does encourage a first-person, more "business-casual" style than a traditional website, mostly due to bloggings roots as a personal online journal. The Cluetrain Manifesto's main point was that withrepparttar 149792 advent ofrepparttar 149793 Internet, markets are now conversations. Blogs are perfect tools for allowing and encouraging businesses to be part of that conversation.

Businesses that use blogs to reveal themselves as real people with names, faces, opinions, interests -- and yes, some flaws -- will ultimately be more successful online that those who choose to remain faceless, nameless, and third-person.

Are Able to Handle Smaller Chunks of Content: This is a tough one to get your head around. Typically we think of websites as a collection of "pages", linked together by a navigation bar. Many CMS systems support this paradigm - you log in, find your "page" and editrepparttar 149794 content that exists on that page. Pages becomerepparttar 149795 "unit of measure" for a site - if someone asked you how big your site is, you'd answer withrepparttar 149796 number of pages it contains.

The unit of measure for blog content is a "post". Each new entry is a post, and usually contains (atrepparttar 149797 minimum) a title and a body. Sometimes there is also an "extended entry", which is used when you see a "Read More" link.

Typicallyrepparttar 149798 home page for a blog is a collection ofrepparttar 149799 most recent posts. Each post might also have it's own unique page - otherwise known as a permalink. Posts often get assigned to a category, and a category might have it's own "page" that contains links to allrepparttar 149800 posts in that category.

But a post might also be a product in an online catalog, a single link in a list of favorite sites, one event in a historical timeline, or contain an image that gets randomized inrepparttar 149801 site header. A single web "page" may contain posts or lists of posts from one or multiple weblogs. Sidebar content chunks may come from a seperate weblog thanrepparttar 149802 main site content. One post might contain your site copyright date that gets used on every page inrepparttar 149803 site.

By breakingrepparttar 149804 traditional "page model" of websites, blogging tools offerrepparttar 149805 capability of serving up a variety of content types, entered and maintained through a single interface. Adding a product torepparttar 149806 online catalog can userepparttar 149807 same interface and process as a new image header or a new chunk of content.

Cont'd on page 2 ==> © 2005
Terms of Use