Fonts For Your Web Site

Written by Richard Lowe

In order to make your web pages look good across all platforms and browsers, you must standardize your font selection. You must also limitrepparttar fonts that you use to those that probably will be installed on most of your target systems.

The reason for this is simple: fonts within web pages are only displayed properly ifrepparttar 134630 font is installed withinrepparttar 134631 viewers computer system. You might think your web page looks great withrepparttar 134632 "Oreo Bazooka Joe" font, but since I don't have that installed my system will substitute my default font.

The problem is especially apparent for those Windows designers with many different fonts installed. It looks great on their system, right? Some web sites solve this problem by allowing their visitors to download and installrepparttar 134633 fonts which they display. I've seen this most often in "Halloween" sites with their strange, gothic fonts. Have I ever downloaded and installed those fonts? Nope.

This method hasrepparttar 134634 same problem that plug-ins introduce: visitors usually don't want to install special things to view your web site. Requiring them to install a new font just gives people one more reason to leave fast. Microsoft has helped by creating a series of "web fonts" - a core of fonts which are by default installed on any system that runs Internet Explorer. These fonts arerepparttar 134635 same for both Windows and Macintosh.

Put Your Homepage To Work!

Written by Said Rouhani

Your homepage is probablyrepparttar most important page of your whole Web site. Yes, even more important than your order page (orrepparttar 134629 pages where you pre-sell affiliate program products).

The first page most of your visitors will land on is your homepage. If your homepage doesn't grab your visitor's attention, your order page will be useless. You can have a super hot design. You can haverepparttar 134630 fanciest e-commerce package inrepparttar 134631 World. You can even haverepparttar 134632 most desirable widget for sale.

But if your homepage doesn't pull your visitor's interest and push your sales offer (without being pushy), you will lose an enormous amount of sales.

There are two aspects of your homepage that affect its sales power:

1. Design 2. Copy

As always,repparttar 134633 most important thing in this exercise of Internet marketing is: KNOW YOUR TARGET AUDIENCE.

Here are a couple of highly effective design and copy strategies you can use to boostrepparttar 134634 sales power of your all important homepage:

1. Keep vital elements aboverepparttar 134635 fold. "Aboverepparttar 134636 fold" is a term borrowed from newspaper lingo. It meansrepparttar 134637 area that readers see first (which meansrepparttar 134638 top of your homepage), so it isrepparttar 134639 most important area. Basically, this area doesrepparttar 134640 work of grabbing your visitor's attention while your main copy is loading. You should place your Unique Selling Proposition, logo, and an attention grabbing headline above repparttar 134641 fold.

2. Work your headline to perfection. Your headline isrepparttar 134642 most important piece of copy on your homepage. Make it totally irresistible. Here's a "secret" tip for headlines: don't giverepparttar 134643 opportunity forrepparttar 134644 reader to escape your headline. For example, "Do you want to make money online?" isn't a good headline, because it gives a way out forrepparttar 134645 reader. How about: "Learn all you ever wanted to know about making a fortune onrepparttar 134646 Internet". Much more powerful.

3. Offer something for free on your homepage. An ebook, newsletter subscription, special report, etc. An effective strategy is to use free books in conjunction with newsletter subscriptions (i.e. "subscribe and get this free ebook"). At least if they don't stay at your site this time, they'll be reminded to re-visit when you send your newsletter.

4. Optimize your homepage for super-fast loading. This is very important. One ofrepparttar 134647 primary reasons people leave Web sites is because of slow loading. Keeprepparttar 134648 total size of your homepage below 40kB.

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