Followup, The Secret to Success in Affiliate Marketing

Whether promoting SFI, Goji, Amway or any other Affiliate Marketing program, it seems that I always hear same complaints from other affiliates in those programs.

"I never hear from my downline!" or "No matter how many times I write, My downline affiliates never seem to get involved." In fact, this is very common throughout affiliate marketing industry. In most cases it takes as many as 100 new affiliates to gain one who is active and will actually take action to build a business.

This is totally unacceptable, and avoidable if you use proper followup techniques. In fact, one in one hundred ratio can be improved dramatically by using a solid followup plan. The plan included in this article has four parts that if followed, will cause your affiliate marketing results to skyrocket.

Get Your Reader's Attention

What I mean by this, is that you need to get them to actually read what you have to say. Those interested in a business opportunity usually sign up for several different programs. Each of these programs is competing for readers attention, and as a result, your messages can easily be lost in clutter.

What is needed is a way to make your messages stand out from crowd. Snappy headlines help, but to really get a reader's attention, try using Ecards in your followup program. Ecards have a couple of advantages that can ignite your followup campaign. First, everybody likes getting a greeting card and when they see a notice in their in box that someone has sent them a card, their natural curiosity gets best of them, and they open card. Second, most Ecard providers provide a tracking service that notifies you when a card has been opened. This allows you to gauge effectiveness of your followup campaign.

Here are a couple of hints that will definitely help you in use of Ecards. First, limit use of these cards to special occasions. Your initial introduction, and a congratulatory message upon completion of a training event should do job. Do not over use them, or Ecards can become ineffective. Second, keep your messages short and sweet. The idea is to get your reader used to dealing with you. After a couple of contacts, they will be more likely to look for your Email address on normal correspondence.

Ecards are available from a variety of sources and are usually provided for free by major Internet Service Providers. You can also purchase custom cards for a smalll fee from companies like Hallmark.

Write a Newsletter

Getting responses from your downline affiliates is all about building trust and your initial contact is only beginning. In order to develop this trust, follow up on a regular basis with a newsletter to your entire organization. Make your newsletter fun and upbeat. Include a useful article or two, and a couple of references to useful tools. Also, if one of your affiliates achieves a milestone, for instance Top 100 placement, mention it in your letter with a congratulation and a nice reward. Spend some money for a co-op share for them, or send them a free Ebook.

"But I only have a couple of affiliates right now" you say.