Follow Up –Is reciprocal Linking Dead Written by Tom Henricks Follow Up –Is reciprocal Linking Dead Well it’s time for a follow up! A few months back I wrote an article titled “Is reciprocal Linking Dead?” Still available at several locations including http://www.ideamarketers.com/library/article.cfm?articleid=23275 At that time I was determined that I could produce a competitive website with solid content and search engine friendly construction. I had decided that this issue of crazy and excessive reciprocal linking had gone out of control. It’s was my belief then and remains my belief now that this cannot remain a valid method for search engines to judge a website’s value. I also stated that I would not become a willing participant in this madness. Well some time has passed and I’m afraid I must back-pedal a little bit. I still believe that value of linking will be looked at carefully by big brother Google. You don’t need to look very far on net to see that issue is far from stable. Many website owners are complaining that Google is not acknowledging their quality links. I can personally confirm that fact. Many websites, upon checking are showing links in thousands and even hundreds of thousands. Unfortunately though, google obviously doesn’t have a procedure to recognize all linking structures. This is understandable. Website owners are using a wide variety of paths and methods to link to their partners. Many of these links will not get picked up by search engine. These links get buried in exotic site mapping structures and huge databases under various categories. It is my own observation that a true quality link should be directly linked to your partner’s homepage and should contain at least one of your keywords. This is assuming you wish to benefit from that website’s page rank. I think this is primary objective of most linking today. The thought that we may improve our traffic has become secondary. If those requirements are met and your partner has a good page rank, I believe that you will benefit in google’s ranking system. Anything that strays from those two points might diminish benefits of link for page ranking purposes. I must say that my ego was far bigger than my power and I have found it essential to go link hunting. You just won’t get any page rank without some GOOD QUALITY, RELEVANT links. I tried unsuccessfully. Other factors contribute to page rank also but in our competitive market, we just can’t afford to give ground on any one factor. So bottom line is -I am link searching. Where can you get links. A variety of places that I will briefly express my own opinion regarding their value. Why Every Business Needs A Professional Web Site Written by April Ward Okay...you are trying to land an account with a new customer and your first meeting is tomorrow. What do you wear? Tattered jeans and old running shoes? Of course not! You wear clothes that accurately reflect professionalism of you and your business. You know that wrong impression could cause you to lose customer, so you put your best foot forward and wear your best to impress. Your web site will leave an impression on your customers just as you do. Remember, your Internet site is often first thing new clients come in contact with. Millions of consumers go online each day surfing Internet for hours before they make a single call, so leave nothing to chance. Make sure you hire a professional to create your web site. Cont'd on page 2 ==>   ImproveHomeLife.com © 2005 Terms of Use