Focus on Your Target Audience!

Written by Robin Nobles


Focus on Your Target Audience! By Robin Nobles

Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to pleaserepparttar search engines that we forget to focus on our target audience: our users.

What we've got to do is forget aboutrepparttar 120363 search engines and concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target audience and forgetrepparttar 120364 search engines!

Fact #1:

On-page factors have made a come back, and I'm thrilled. If we've played our cards right and continued to use our tags as we should have, we're right where we need to be now thatrepparttar 120365 major engines are once again consideringrepparttar 120366 contents of META tags when determining relevancy.

Fact #2:

Concentrate on giving your users what they want to see when they visit your site: good quality, well-written, valuable content.

Fact #3:

Focusing on one particular theme/focus on each of your Web pages is crucial torepparttar 120367 success of that page. Don't deviate fromrepparttar 120368 focus of each page, includingrepparttar 120369 outbound/inbound links.

Don't forget to focus on your target audience!

When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for? What do they want to learn when they visit your site?

If you have an online jewelry store, can you provide information on how to clean silver jewelry? How to polish gold? How to clean diamonds? How to clean fragile opals?

Focus on your target audience! (http://www.searchengineworkshops.com/articles/beyond_keywords .htm)

If you sell antique books online, what about creating informational pages about some ofrepparttar 120370 more famous authors that talk about their lives and their books, with links torepparttar 120371 books you have for sale?

SEVEN BRILLIANT SALES & MARKETING TIPS

Written by Christopher


Whatever you’re selling, these easy practical steps will help you market more effectively:

Always present yourself well. Everything fromrepparttar way you dress to your website campaign must be viewed as professionalism. Use business cards regularly – hand them out to everyone you meet

Use low cost advertising. Use a good, effective and attractive logo design, Brochures, letterhead, business cards, Postcards, Other Web Sites and Directories.

Spend at least 1 hour a day marketing. Ignorerepparttar 120362 other advice about ‘accomplish this in 10 minutes’ this won’t work as it takes you at least half an hour to get going with it. So many don’t treat marketing as a normal every day task – they then complain when they don’t get many enquiries.

Know what makes you special in customer’s eyes. Remind them ofrepparttar 120363 benefits of your fantastic product, they may have forgotten it as time goes by.

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