"Focus for Affiliate Success"

Written by David McKenzie

Affiliate marketing question - Should you join every affiliate program you can find or just a few?

There are many thousands of affiliate programs onrepparttar net that you can join. Every man and his dog is running one. But how do you decide which ones to join?

There are two trains of thought in this area. First you can takerepparttar 102573 scatter gun approach, which is quite popular onrepparttar 102574 net, and join as many programs as possible. This ensures that at least SOME of them will pay off. Well, that’srepparttar 102575 theory.

The other alternative is to takerepparttar 102576 shot gun approach. Join some leading affiliate programs in just a few areas and put more effort into each one. Do some affiliate marketing research by reading as many articles onrepparttar 102577 subject as possible. This way you can narrow down your candidates.

Well, as always there are pros and cons to both but why not do what everyone else is not doing. It seems to me most sites are takingrepparttar 102578 scatter gun approach. For example: We have 3,000 affiliate programs listed on our site. We haverepparttar 102579 largest selection of affiliate programs!

Why not focus? Find your own niche. Find a particular area that you are interested in.

Example: Perhaps your interest is in selling rare papyrus from Egypt and you find there is only one affiliate program dedicated to this. You join. You focus your affiliate marketing strategies on this product. You are not thinking about selling papyrus from Egypt one minute and then long distance phone callsrepparttar 102580 next. With fewer products and services you are able to focus more energy and effort ontorepparttar 102581 products and services that you have a genuine interest in. You may even be considered an expert in this particular area because of your knowledge.

Two-Tier Affiliate programs are best

Written by John Lynch

‘Two-Tier Affiliate programs are best’

When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier program.

With a single tier program you earn a commission on any sales you make and that is it. If you are running your own affiliate program, you pay your affiliates a commission for any sales they refer and that is all.

However, with a two-tier program, affiliates are allowed to recruit sub-affiliates and are paid a small percentage ofrepparttar sales these sub-affiliates generate. For example,repparttar 102572 affiliates may earn a 30% commission for selling product X himself; and when one ofrepparttar 102573 sub-affiliates makes a sale,repparttar 102574 affiliate may get a 10% commission as well.

This is very profitable forrepparttar 102575 affiliate as he can recruit an army of sub-affiliates, all earning commissions for him without any effort on his part except forrepparttar 102576 initial recruiting process.

If you are starting an affiliate program of your own should it be two-tier or single tier? Some might shy away fromrepparttar 102577 seeming expense of a two-tier program. But is it really that expensive? Many affiliate program managers makerepparttar 102578 wrong decision on this.

Let’s look at an example. You have an affiliate program up and running and an average affiliate joins your program. Mr.Average has a web site that receives average traffic. He also has an ezine with thousands of subscribers published monthly. Mr. Average posts your affiliate links to his web site and promotes your product to his ezine list.

Initially, he generates good sales. However,a point comes when he saturates his market with your product and his sales begin to drop. He begins to lose interest in your program and your sales remain small.

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