Last November, I was jumping up and down absolutely excited about my new idea. I was going to create a web site filled with articles, links and resources on just about any topic you could imagine. This way no matter who finds my site and for whatever reason they click on it, I will always make money, right?
So, I spent time collecting and writing articles on health, beauty, business, finance, insurance, parenting, and computers, joined a gazillion of affiliate programs for each topic and finally launched my HelpingFoot.com.
Three months later I made exactly zero income! I wrote to several e-zine publishers asking for advice. They told me my web site has too much to offer - visitors just don't know where to start, and what direction to go.
"Yeah, right", I thought. "What do they know? After all, with so many articles and resources my visitors will surely find something to do!"
I was terribly wrong, and I am glad I realized it before wasting more of my time. I had to do something to make this site profitable. But what?
I re-designed my HelpingFoot.com completely. But first I asked myself what I want my visitors to do: order my products? sign-up for my newsletter? read articles? visit my web forum?
You see, when you know exactly what you want your visitors to accomplish on their first visit, you are more likely to come up with a good design.
Since I already had two other web sites devoted to direct selling, I decided to use this one entirely for opt-in mailing list by capturing my visitors' e-mails.