To achieve success in a home based business it is of critical importance to maintain a laser beam focus on your target market and to direct your marketing activities to that specific group. Website traffic is one thing, but targeted traffic is everything.You have no doubt seen dozens of offers similar to "10,000 hits per hour driven to your website!". This type of website traffic is completely untargeted and will undoubtedly result in a very low conversion ratio. It's basically "throw it up against wall and hope something sticks". The big incoming numbers give illusion of progress, but you will achieve better results with a lower volume of highly targeted traffic.
I speak from experience because in early days of developing my home business, I went for big numbers instead of focusing on targeting prospects. It took me a while to appreciate importance of targeting (quality) instead of just going for big numbers, but it was a lesson well learned.
Exchanging links has been an important part of generating website traffic for quite some time, but vast majority of people looking to trade links don't understand that just wildly swapping links with any willing webmaster is not way to go.
For last few years, most webmasters have been in a "pleasing Google" mode since Google had such a dominant position. Now that challengers are emerging, most notably Yahoo, MSN, and Ask Jeeves, search engine ranking landscape is becoming much more complicated than just marching to tune Google plays.
Many website owners seem to be of opinion that sole purpose of exchanging links is to try to improve search engine ranking position of their website. While it is true that links pointing to your website can help your search engine ranking, reason for obtaining inbound links goes far deeper than that.