First of all, any business needs something to advertise or market its products and services being offered. A brochure is one of
most popular and useful tools to effectively present your information about your products. A cover letter is simply not enough to achieve this particular purpose.With all those business mail and letters received by many potential clients, your letter might get attention in less time than it take for your letter to sail through garbage bin.
A brochure will be able to get you a face-to-face meeting, a possible interest to know more about your business from client, and an introduction.
Brochures can be packed and packaged to hold a lot of significant information about you, your business, and expertise, in a format that can be mailed easily, handed out during meetings, or even passed on to another client as possible referrals.
They may come as a simple two-fold design with one sheet of 8 ½ inch by 11 inch paper, or they may be as elaborate as a 9x12 inch pocket folder with more than 8 pages stitched in with even insert sheets.
Whatever its layout and design, a good brochure involves many factors in order for you to make a great impression. Aside from a great design, you must have an adept understanding of your target market, level of sophistication needed, as well as identification of your niche in your field. All in all, a great brochure is something that provides client with information he needs and leaving him or her with belief that he or she should hold on to it.
So how do you get started?
First, start a collection on different brochures that you think represents a wide range of quality for your intended brochure. Include even that of your competitors. They can be simple such as one with single or two-color on textured stock; or more elaborate such as a four-color glossy brochure.
Identify ones you think would best suit your requirements and convey message you want to send your target, and base your brochure to your choice.
Second, create a basic brochure copy regarding your business. Put your thoughts and facts on paper. It will help you provide a more concrete information on what your brochure would say about you. Consider issues such as your company being an industry leader; your market niche; your specialty and uniqueness, your rates, prices and features; and if you have anything to promote.
