Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as chair stays put, it can be used as a point of reference. If it gets picked up and carried around, it no longer serves that function, because it isn’t where it used to be. In our personal lives, having God as a fixed point of reference means that whenever we need guidance, we can turn to Bible for advice and know that advice we get today will not change tomorrow or next week or next month or next year. God is same yesterday, today, and forever, and He is our "fixed point of reference." The rules stay same; Ten Commandments have not changed. There are still ten of them and they have not weakened into "suggestions." AND, God still makes rules. In world of internet marketing, search engines make rules. Internet marketers spend countless hours and dollars designing their web sites to please search engine "gods" in order to get a high ranking and bring in traffic which results in sales. The problem with that is search engines are like chair that doesn’t stay put in darkened room. The rules keep changing. People who have invested everything to make a web site pleasing to search engine "gods" suddenly have rug pulled out from under their feet, and find themselves not only unranked, but in some cases actually banned! Their web sites didn’t change. Their marketing strategies didn’t change. Through no fault of their own and without any warning, rules changed, leaving them high and hung out to dry. They then scramble to change their sites, change their strategies, spend megabucks to advertise, do anything to regain income that was stripped from them. Of course, there is no guarantee that same won’t happen again. And again. And again.

How To Find Deep Discount Pro Online Marketing Tools

You can't row a boat without an oar or build a house without a hammer. And, you can't build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully) everyday. Those who do use online tools are generally paying far too much for them because they haven't yet looked into alternative. I'll tell you about that in a minute, but first... What's most important online tool we need? A website, of course. No brainer. How else would potential online customers find out if we have what they need? Next, we should at least have an autoresponder to help automate our marketing efforts and an ad tracker to keep track of which ads are pulling and which are a waste of time. These two are a "must have". Hold up a minute... Before we go any further, it's important to mention that I don't recommend using a complimentory autoresponder, ad tracker or any other no-cost marketing tool. You never really get something for nothing. We all understand that, right? Who, in their right mind, is going to "give" you a professional marketing tool without somehow extracting something from you in return? A crazy multi-millionaire? No-cost autoresponders, for example, usually have ads at top of message your responder sends out. Do you really want your potential customer to see someone else's ad on your promo message? A good autoresponder generally costs around $20 monthly and a decent ad tracker around $20 a month. That's $40 for only two essential online tools. There's no longer a need to pay that much! Those who sell online tools at those prices will give all kinds of reasons why theirs are worth high prices. And, maybe they are. If products are good and buyer is happy, I don't have a problem with them charging what buyer will pay. That's capitalism at work. We once paid those prices. Now we don't. We found a better way. So, what is alternative to paying high prices for online tools (without having to give up professional quality)? It's called "bundled services". This is when a company takes multiple products or services and bundles them into a neat package so that consumer gets several services at a considerable lesser price than if they bought them separately. You've probably noticed major telecommunications and TV cable companies bundling services over past year. It's