Fix Your Site With the Right Dogtype

Written by Chris P Bohn


HTML and XHTML Doctypes have been around for a long time, but in order to makerepparttar Web that bit easier for novice webmasters, who don't always understandrepparttar 145450 intricacies of Doctypes, it will soon be time for all ofrepparttar 145451 current Doctypes to bow-wow out gracefully and make way for something new:

DOGtype Declarations!

Dogtype Declarations are easy to use. You simply chooserepparttar 145452 Dogtype that most closely matchesrepparttar 145453 characteristics of your website.

Here, fromrepparttar 145454 newly-formed 'Woof Woof Woof Consortium' is a handy beginners' guide to available Dogtypes:

Collie or Sheepdog Dogtype - Use this DTD if your site is there to do a job, rather than being there merely for entertainment purposes. Suitable sites will be totally professional, ultra-reliable, and never let you down, although they might be a trifle dull or lacking in surprises at times.

Poodle Dogtype - for Flash-heavy sites that are all style and very little substance. Why poodle? Think dyed pink and over-pampered showdogs, usually called Fifi and often seen sporting lots of bows or ribbons and other canine bling.

Whippet or Greyhound - For fast-loading sites. Not too many images. No animated gifs. Lightweight stylesheet.

Bloodhound (or alternativelyrepparttar 145455 Spaniel dogtype) - Do you use 'browser sniffing' javascripts in your page? Then you need one of these 'sniffer dog' Dogtypes!

Mutt or Mongrel - For sites that have been around sincerepparttar 145456 dawn of time. The site owners have only just heard about Doctype declarations and decided to stickrepparttar 145457 first doctype that comes along atrepparttar 145458 top of their page. Anything's better than Quirks mode, they think. Ha! But if backwards compatibility is an issue for you then use Mutt/Mongrel. Labrador - A useful Dogtype if you need to address issues of accessibility particularly with regard to blind users.

Pit Bull - Suitable for any site that grabs your browser, locks on and simply refuses to let go, so you can neither click to go back, forwards or anywhere and have to do a Control-Alt-Delete manoeuvre in order to escape. This usually happens because of images that have not been properly optimised. Or there may be too many animations. Or scripts. On rare occasions these problems might not actually be caused byrepparttar 145459 website. It could just be that your old Commodore 64 just can't handle today's fast-paced Internet. But usually it isrepparttar 145460 site that is at fault.

Shooting and optimizing your internet images

Written by Steve Nichols


For corporate communicators brought up on printed publications,repparttar immediacy of on-line communications is a breath of fresh air. But just as we have had to adopt our writing style forrepparttar 144804 net, we should also be thinking differently about how we take and edit photographs.

Why? Internet and intranet images are used very small Ė often no bigger than about 250 pixels wide. This immediately throws up a problem. On printed pages where we had a whole page to play with we could afford to be clumsy with our cropping and composition. Not any more.

Photographers should adopt a different shooting style for intranet, one that involves much tighter composition and adherence torepparttar 144805 common shapes that are used.

Take a look at your on-line news service and you will see that most imagery tends to be landscape shaped. The more enlightened will have adopted portrait-shaped images too, which seem to giverepparttar 144806 viewer more to look at when placed alongside copy, while still leaving space for a decent column width for text.

But, with a few exceptions, I bet you donít use cut-outs, or full-screen shots that whackrepparttar 144807 reader right betweenrepparttar 144808 eyes. And you donít have too much room for picture stories that tellrepparttar 144809 tale across about 10 images either.

So what we need is a single image that has impact, even when only two inches wide.

The answer then is to brief your photographer carefully aboutrepparttar 144810 space you wish them to fill. If possible, show them a typical page or send a print-out. If you donít brief your photographer carefully how can you expect to getrepparttar 144811 results you require?

If youíre takingrepparttar 144812 pictures yourself then try to a) get a lot closer torepparttar 144813 action and b) compose your shots to maximizerepparttar 144814 area you have. I have one consultancy client who nicknamed me ďPhilrepparttar 144815 FrameĒ as apparently thatís all I kept saying to them! I donít care Ėrepparttar 144816 message seems to have struck home!

But how can you compose your shots better?

The first trick involves heads. If you are shooting a group of three or four people donít just line them up, stagger them so that their heads are closer together. The same with a shot of a couple. OK, it may feel a little strange for them to be so close to their neighbor, but you can lose that irritating space between their heads and so come up with a tighter image.

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