Five tips to improve your chances with Google et al.

Written by David Leonhardt

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me throughrepparttar search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site torepparttar 127985 major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for allrepparttar 127986 pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

1.A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write outrepparttar 127987 names, and possibly a keyword description withrepparttar 127988 title.

2.Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequentlyrepparttar 127989 term "safe toys for babies", while another might userepparttar 127990 term "baby safety".

3.What'srepparttar 127991 URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to developrepparttar 127992 right keyword strategy for you BEFORE you choose your domain name.

Does Your Website Need Search Engine Placement?

Written by Dave Davies

Introduction For many,repparttar value of their websites can be measured in visitors, for others it isrepparttar 127984 amount of revenue thatrepparttar 127985 site generates. Regardless of how you measurerepparttar 127986 success of your website, you are going to have to bring visitors to it that are looking forrepparttar 127987 information, content and/or products that you are providing. So how do you do this?

For many businessesrepparttar 127988 yellow pages is a first choice for promotions and marketing. A standard yellow page ad runs for about $1,200+/year for a smaller ad and serves only a local market. You further have to considerrepparttar 127989 cost of ad development, which can often run intorepparttar 127990 thousands of dollars as well.

While this may be an essential form of advertising for many businesses which serve only local areas, it is certainly notrepparttar 127991 only one.

Onrepparttar 127992 Internet there are many forms of advertising that have and are being used to bring traffic to websites. From banner ads and sp@m email to PPC and natural search engines there are countless methods for promoting your website online. So how do you choose which marketing tactic to utilize?

One thing to consider is that over 80% of all Internet traffic comes from search engines with Google currently responsible forrepparttar 127993 vast majority of that. With such an overwhelming amount of traffic coming from a single identifiable source it makes sense to put a lot of weight on what traffic from this source can mean for your website, and for your business.

In this article we will explorerepparttar 127994 difference between sites that should consider search engine placement as a viable choice in their marketing strategy, and those that would benefit little from top placements. As well we will look at ways to insure that you are maximizingrepparttar 127995 effect and potential return on investment of your search engine placement campaign should you choose to go that route.

Who Should Consider Search Engine Placement An ethical search engine placement firm will tell a client honestly if search engine optimization will benefit their website. Of course, not every company is ethical and further, how do you know until you have undergone search engine optimization, whether it will benefit your website? By this point you have paidrepparttar 127996 firm and they have done their job whether it helped you or not.

There are a few things you should consider before you apply search engine placement tactics to your website, or consider hiring a search engine placement firm. I include “apply search engine placement tactics to your website” as, even though it may be “free” to do it yourself you can detract fromrepparttar 127997 overall visual appeal of your site if not done correctly, and also it is a very time consuming process to both learn and perform.

Questions You Should Ask Yourself: What do I stand to gain from higher search engine traffic? As search engine optimization has a built in cost of either time and resources should you choose to do it yourself, or throughrepparttar 127998 direct cost of money should you hire a search engine placement firm, you have to insure that what you hope to accomplish will be at least equal to and preferably greater thanrepparttar 127999 cost of time and money it will take to do successfully. For more information on this you will want to readrepparttar 128000 section below “So You’re Going To Market Your Website On The Search Engines … Now What?” for tips on establishing whether there is truly enough traffic to be had to make your efforts worth it.

Can I compete? The short answer to this question is generally always “yes” however there are many factors to consider. While any site, with enough work, can rank well you do have to consider whetherrepparttar 128001 effort will be worth it. For example, if you own a small computer store in Michigan that repairs computers and troubleshoots software issues, it is theoretically possible for you to rank your website well forrepparttar 128002 term “Microsoft Windows”. To do so would require an ENORMOUS amount of both time and money. And so you have to consider, is it really worth investing years of time and money into this one ranking? The answer is “probably not” but that doesn’t mean that search engine placement would not be beneficial for you, just that those keywords are not worth targeting. There are suggestions for choosingrepparttar 128003 right keywords below.

Do I make money from my website traffic? This question isn’trepparttar 128004 end-all-be-all however it’s certainly relevant if you’re considering hiring a search engine placement firm to optimize your site. If you plan on “going it alone” you may want to put inrepparttar 128005 effort for no money in return simply forrepparttar 128006 “fun” of it, however if you’re planning on spending your hard earned money on a search engine placement firm you have to make sure that it is in your economic best interest to do so. This may be from either direct product/services sales or fromrepparttar 128007 sale of advertising on your site.

If, after answering these questions to yourself you have determined that search engine placement is indeed a good choice for your marketing strategy you will now haverepparttar 128008 task of determining exactly what tactics will producerepparttar 128009 greatest Return On Investment for your efforts.

So You’re Going To Market Your Website On The Search Engines … Now What? Now that you have determined that search engine placement is indeed an avenue of marketing that can produce beneficial results for your site and for your business, you have to decide on a “plan of attack”. Many SEO firms will “help” you determine keywords to target, and some will even build links for you from “valuable” sites. In many case they may be entirely truthful but how do you know?

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