Five Ways To Win The Favor Of Search Engines

Written by Stephen Richards

Youíve got a cool new website with allrepparttar works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.

How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you donít haverepparttar 149209 money to spare on advertising. So what do you do? Make search engines work for you, thatís what!

Google, Yahoo, MSN, Lycos, Altavista - you want to be atrepparttar 149210 top of their results list. The higher your site is in a search results page,repparttar 149211 better chances that it will be visited. The science behind making your site a popular search result is called Search Engine Optimization (SEO). Donít worry, though - even if SEO is referred to as a science, it is not all that complicated. You just need to take note of a few things, and before you know it, your site will have more visitors than you could ever dream of.

Here are five tips to ensure that your site would be a favorite of search engines all aroundrepparttar 149212 cyber world.

1. Give importance to substance over appearance.

Do you want to share your knowledge on a subject that you have authority on? Do you want to sell products? Do you want to build an online shrine for your favorite actress? Whatever topic you have chosen for your website, make sure that you are able to give useful information on it. Search engines work by scanning sites for keywords. They search text and completely ignore everything else. So if you have made your site rich in colors, donít forget to make it rich in content as well. After all, a beautiful layout can make people look, but relevant content is what will make them stay. Remember, in this day and age: content is king!

2. Know your topic well

If you know much about your topic, you will know what people usually ask about it, and what they ask about it is what they will type inrepparttar 149213 search bar. When writingrepparttar 149214 content for your website, put yourself in your other peopleís shoes, people who will be your target audience or market. Knowrepparttar 149215 possible questions they might have about your topic, and give answers in your site.

Seecrets On Website Promotion: Results Of Open Source Marketing Plan After 2 Months

Written by Stan Seecrets

Dave Chase in his column at iMedia "Sugarshots: The Big Picture" expounded onrepparttar virtues of Open-Source Marketing Plan. In his article, Dave explainedrepparttar 149026 main ideas came from James Surowiecki's "The Wisdom of Crowds: Whyrepparttar 149027 Many Are Smarter thanrepparttar 149028 Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations."

This authorís open-source marketing plan, as announced on June 29, 2005, is mainly for small and medium-sized businesses. By keeping it simple, this author hoped it can be useful to businesses with a limited budget, can get "more bang forrepparttar 149029 buck".

The objective is to gain 3000+ inbound links within one year by sending:- A. 48 free-reprint articles in one year. B. 4 free e-books in one year. C. 4 free software similar to corporate gifts or freebies D. 6 press releases in one year.

Getting many inbound links is vital as a hits generator - sources for new visitors. Sometimes, internet users on readingrepparttar 149030 articles, e-books or usingrepparttar 149031 freebies may visitrepparttar 149032 originating site directly.

The site started in early May 2005 with one article. Inrepparttar 149033 following two months, ten articles were submitted and two press releases were issued. All these are available at this authorís site withrepparttar 149034 dates concerned.

After two months, over 300 inbound links were obtained. It is difficult to be accurate because Google does not list back-links from sites with PageRank of less than three. Duringrepparttar 149035 first few weeks, counting was easy whenrepparttar 149036 number was less than 100.

The results fromrepparttar 149037 Google, Yahoo and MSN search engines on July 9, 2005 at 0800GMT are as follows (the figures withinrepparttar 149038 brackets representrepparttar 149039 total competing pages):

"Seecrets" got 1(7570), 1(1040) and 1(3681). "Stan seecrets" got 4(338), 1(215) and 1(737). "Joe Nogood" got 4(694000), 8(1330) and 1(2447). "Rebrand software" got NR(84000), 15(88800) and 11(31124). "Open source marketing plan" got NR(26.7million), 10(5.2million) and 12(1million). "Open source marketing plan" got 3&4, 6&7 and 2 throughrepparttar 149040 Press Release sites. (Please note that "NR" means not ranked inrepparttar 149041 top 20.).

The first three keywords (seecrets, stan seecrets and joe nogood) are important to this authorís siteís brand.

The keywords (joe nogood, rebrand software and open source marketing plan) were only introduced in late June 2005. The last two are relevant torepparttar 149042 siteís activities.

These arerepparttar 149043 preliminary results. Readers can always inspect this authorís website and decide that no unfair or illegal methods were used. Knowledgeable readers should be able to seerepparttar 149044 meta-tags with ease.

This authorís take

Whether these results are good or not, it is up torepparttar 149045 readers to decide. It can be a useful guide for website owners to improve upon and hopefully report back torepparttar 149046 Internet community.

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