You have decided to try your hand at running a business in Internet Marketing world. Lesson number one is Learn to Super-Charge your advertising.
You can have greatest product in world, but if you can't get anyone to your website, you're business will get quite lonely.
I am going to tell you five ways to get your advertising on road to being Super-Charged.
Research your product - What problem does your product or service address? Look for all of benefits that your product or service provides. Make a list of each benefit that you come up with.
Research your competitors - You need to know how your product or service stacks up against competition. Look at their prices, benefits they are pushing, what kind of advertising are they doing? The more you know about competition, better off you will be.
Research other successful ads - Look around and see what kind of ads are successful. Look on TV, listen to radio and check out print mediums as well. Look for ads that generate your curiosity or seem to attract your attention. What do these ads have in common or what about them catches your eye.
Research is very important for ad writing and yet most will not spend any time on this most important step.
2. Write Great Headlines
If you want to be successful, you need to learn to write great headlines.
The headline is your chance to get customers attention. I look through hundreds of ads each day. I only read a few. I read nothing but headlines and if you can't pull me in with that, well you just have another ad among thousands.
How do I write great headlines? I am not a writer you say. This is where step one becomes such an important part of your ad writing.
You made a list of all of benefits. Now write a different headline using each benefit. How many you ask? Well I would recommend anywhere from 25 to 50. Why so many you ask? You want as many choices as possible, plus this will make actual writing of your ad a breeze. More on that later.
Now that you have a list of headlines, start eliminating them one by one until you get down to best two or three.
3. Write Magnetic Ads
When customer starts reading your ad, half battle is won. You now have customer's attention. You don't want to lose it.
This is actually easy part. You want to make customer curious enough to click through to your website or sales page.
Look at all of headlines that you have discarded. You should be able to find plenty of ideas that will make customers life easier.
Tell customer what your product or service will do for them.
*Can you save them time?
This product will save you five hours a week.
*Can you make their website pull more visitors?