Advertising is more affordable than ever thanks to ezines, small newspapers, and an exploding number of trade publications that cover specific industries.
I often place classifieds ads for as little as $3 in ezines that reach thousands. Local papers and trade pubs sell short classified ads for $13 to $50, with small display ads (those box ads) going for $100 to $300.
Of course, to keep cost down, you may have to write your ad yourself. The hardest part of writing an ad is always very beginning. Once you get ad started, rest is easy.
Here are five ways to start your ad. Use these simple time- saving formulas to get a great ad going. Don't worry about compromising quality. These are exact same tricks top professional copy writers have used for decades, even for million-dollar ad campaigns.
1. Start with word FREE! It's most popular word in advertising--because it WORKS. FREE trial consultations, FREE samples, and FREE limited-time offers all get attention and get your ad rolling.
2. Start with word NEW! Announce a new product, service, or idea. NEW tables just in, NEW opportunity to make money, NEW information just developed.
3. Start with a DO YOU? DO YOU make enough money, DO YOU suffer from heartburn, DO YOU get tired of ads? Questions pull reader into rest of your ad. A question makes reader think answer. As subtle as this seems, it's a powerful first step in getting people to think seriously about buying.
4. Start with $10,000...or any other big amount of money. $10,000 a week for life, $13,000 is what you can save each month, $5,000 off this month only.
For years we've tested ads on AOL in front of their millions of members and visitors. Big money numbers and "FREE COMPUTER" pull best response. Now, folks that click on ad may not be kind who are going to buy, but there is no question that this method gets lots of attention.