Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task.

Not everyone is gifted with creative juices to come up with a cutting edge concept.

Fortunately, there’s resale rights marketing.

Many internet marketers actually sell their created products either because they have squeezed them dry of all possible earning potentials, or they feel that they’ll earn more by selling master rights to same.

This has paved way for resale rights marketing, which is an ingenious method of making profit out of others’ works.

Think of it first in point of view of creator. He’d come up with an e-book that he feels is worth $60. But his sales would depend on success of his marketing campaign.

What if he’d sell master rights for e-book instead to a hundred of his fellow marketers for $25 each? He’ll earn an instant $2500, which is a surer profit than uncertainties involved if he decides to market his e-book himself.

Now, let’s look at it in point of view of resale rights marketer. He’d buy master rights for $25.

Granted that he’d share same with 99 other people, internet has a population of 50 million surfers at any given time. Surely ratio does not convert to saturation of any target market.

Additionally, resale rights marketer can repackage product in so many ways that would seem novel and distinct from how it was marketed originally, or how other master rights holders would market it.

It is important to note that there are two kinds of resale rights.

First, we have master resale rights that grant you, basically, every right owner has, or had.

1. Break Out of Your Paradigms

Consider following predictions, made by experts:

“This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo, 1876

“We don't like their sound, and guitar music is on way out.” Decca Recording Co. rejecting Beatles in 1962

“The phonograph…is not of any commercial value.” Thomas Edison remarking on his own invention to his assistant Sam Insull, 1880

“Sensible and responsible women do not want to vote.” Grover Cleveland, 1905

“It is an idle dream to imagine that… automobiles will take place of railways in long distance movement of… passengers.” American Road Congress, 1913

“There is no likelihood man can ever tap power of atom.” Robert Millikan, Nobel Prize winner in physics, 1920

“The odds are now that United States will not be able to honor 1970 manned-lunar-landing date set by Mr. Kennedy.” New Scientist, April 30, 1964

"The bomb will never go off. I speak as an expert in explosives." Admiral William Leahy, US Atomic Bomb Project

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” David Sarnoff's associates in response to his urgings for investment in radio in 1920s

“There is no reason anyone would want a computer in their home.” Ken Olsen, president of Digital Equipment Corporation, 1977

“Who hell wants to hear actors talk?” Harry Warner, Warner Brothers Pictures, 1927

“I think there is a world market for about five computers.” Thomas Watson, chairman of IBM, 1943.

“Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible.” Simon Newcomb, an astronomer of some note, 1902