Starting your own ezine or newsletter will be very backbone of your business! Getting it started on "right foot" is very important! Take it from me I struggled to understand this and use it when I first started out! You want to present yourself and publication as professional as possible. So there are a few steps that I will lay out for you.
Step 1: Get it right from start
The first thing you should do is get a template laid out as to how your ezine will look. Mine for example is pretty easy, title, publication, a couple fills, then a couple of sponsor ads here and there in mix with main article. Then a disclaimer at end along with unsubscribe instructions.
Always make it easy for your subscribers to unsubscribe! It will happen even if you have best ezine in world (people will want to opt out that is) Don't let it bother you, if you provide people with good material and information, new subscribers will out weigh people that opt out by far!
Back to template, this is maybe most important! Not all email clients are set up same, so when you send out emails to your list, they may appear different in their emails then way they looked in yours when you sent it. Therefore you need to make sure that you have equal spacing. Make your lines no more than 65 characters. Notice my "guide line" at top with stars (*). That is my guide line, they are 65 characters long so I know when to hit return and keep my lines in tact. Also use a hard return (return/enter key) that will keep equal spacing between lines. Step #2 Save your Template