So your traffic is going through
roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time. Way No. 1 - Clog Up Their Internet Connection
Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at progress bar at bottom of their screen. It reads '20%'. They look at their watch and then click on little 'X' at top right of their screen. Well done - you've just sent away a visitor - for good.
Way No. 2 - 'I am not a number - I am a free man'
Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy.
They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at bottom of page? It's not what I think it is, is it? Oh dear, there in black and white is one of fundamental no-nos in web design that is guaranteed to send message "This website was built by my dog":
"Welcome - you are visitor number 102"
Regardless of number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by day. Let's move on to way number three..
Way No. 3 - "Help me buy from you - please..."
They're lost. You have built site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates..
