Five Questions You Must Answer To Build An Effective and Responsive Opt-In List

Written by Dan B. Cauthron


If you seriously want to make a living fromrepparttar Internet, no matter what you intend to market, you simply must develop and cultivate your own mailing list. That list should contain names and addresses of people who have expressed at least a general interest in what you have to offer.

In other words, they have 'exercised their option' to join your list, in return for more information, training, free promotional items, etc. They have chosen to 'opt-in' to your list, effectively giving you permission to contact them regularly intorepparttar 108914 future.

Whether you have already started building your list, or are just beginning, here are a few questions that you should answer to yourself. We believerepparttar 108915 answers you develop will lend focus, and aid you in compiling a much more effective and responsive opt-in mailing list of your own.

1. Who do you want to target?

Your first answer may be 'everyone.' And that may seem reasonable, especially if you intend to market widely used consumer goods like nutritional products, DVDs, gamewares orrepparttar 108916 like. In reality, your target must be much smaller in order to achieve adequate results from your marketing efforts.

Take a look at your product or service. What can you determine aboutrepparttar 108917 people who will be most likely to need, want, and use it?

Let's say you offer a line of exclusive designer baby accessories. Your target market will primarily surround young mothers (and fathers) inrepparttar 108918 20-30 year age bracket who enjoy above average incomes. A secondary target would involve financially stable grandparents. Mailing to a list that includes childless married couples, single adults, or people who have no disposable income will be a waste of your time and resources.

2. How will you attract attention?

You must do something or offer something that will cause your target market to take notice. If you want superlative results, then you must make a superlative offer.

Most Internet users come online seeking one thing . . . information. And you may have already heard that a 'free informational report' will draw new subscribers like bees to honey. Not necessarily so!

The information itself must be of a timely nature, and not yesterday's news. It should be thought provoking, useable, and have value in and of itself. To young mothers, a short report titled '10 Ways To Make Your Baby Smarter' would be of immense interest.

3. What is your plan of action?

In other words, what will you DO to spreadrepparttar 108919 word about repparttar 108920 benefits of joining your opt-in list? First you will need to seek outrepparttar 108921 venues frequented by your target market. Next, develop a regimented marketing plan of daily, weekly or monthly action that you will take to make your market aware of what you have to offer.

How does one determine how to minimize risk of losing customers when trying to

Written by Brian Holte


First of all, how much do you think your product is worth? Take a look at your competitors websites and take note on what their charging forrepparttar same product. If they are charging a lower price than you you have to ask yourself two questions. Will it be profitable for you to undercut your competitors? Or should you takerepparttar 108913 chance and haverepparttar 108914 same product at your site cost more? If you chooserepparttar 108915 latter you had better make sure to really emphasizerepparttar 108916 benefits your potential customers will reap from buyingrepparttar 108917 same product from you instead of purchasing fromrepparttar 108918 guy downrepparttar 108919 street, what kind of guarantee does your competitor offer their visitors? Do they offer a 30 day money back guarantee? Too getrepparttar 108920 edge you might consider offering a 60 day no questions asked money back guarantee followed by personal followups from you to your customer making sure their extremely happy with their purchase and service they received from

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use