Five Pieces of Information You Must Include on Your Website to Generate Sales

Written by Micah Cranman

One ofrepparttar first things online entrepreneurs have to recognize aboutrepparttar 134659 Internet is that it's a very impersonal medium. When you're selling something to someone in direct conversation, you haverepparttar 134660 opportunity to create rapport and inspire trust in them. You can answer any questions they have, and you can guarantee their satisfaction.

However, onrepparttar 134661 Internet, allrepparttar 134662 customer has to go by is your image and your written word -- in other words, how professional your appearance is and how well you address their concerns. Both are equally important. You've got to providerepparttar 134663 customer with a site that looks nice and has allrepparttar 134664 information that they want.

Designing a professional website is beyondrepparttar 134665 scope of this article, so I won't address it here. However, let's take care ofrepparttar 134666 "information" part. Here'srepparttar 134667 information you need to have on your site to really start generating sales:

1. Clearly stated benefits

Somewhere onrepparttar 134668 site you need to tellrepparttar 134669 customer whyrepparttar 134670 product they're going to buy is better thanrepparttar 134671 competition's and why they should buy it from you specifically. (In other words, with what benefits do you provide them?) This information should be given torepparttar 134672 visitor as soon as possible. (The home page isrepparttar 134673 best place, if possible.)

2. Evidence of superiority

You need to *show them* (not just tell them) that your product (and your company) is superior torepparttar 134674 competition's. You can do this through a free trial of your product, a tour ofrepparttar 134675 product, etc. You also absolutely must use another method: testimonials.

Testimonials are one ofrepparttar 134676 most powerful marketing tools in existence, and by adding them to your site you can increase sales dramatically. (A note about testimonials: you should never, ever make them up, and you should always includerepparttar 134677 full name ofrepparttar 134678 sender and their e-mail or website address when possible.)

3. Answers to their questions

Customers that are interested in your product are typically going to have some questions both aboutrepparttar 134679 product itself and about your company. You can provide answers to most of those questions immediately by creating a Frequently Asked Questions (F.A.Q.) page on your site. It should be noted thatrepparttar 134680 F.A.Q. page is also a great place to reinforce benefits of your product by wording your questions and answers in a favorable way.


Written by Tim North

Not sure what's involved in getting a web site started? Well, there are really only three ways to go about it. In this article, I'll provide an objective review ofrepparttar strengths and weaknesses of each approach.

(a) The DIY solution: Create and maintain your web site yourself by using software such as Microsoft FrontPage or by writing repparttar 134658 HTML directly.

(b) The half-n-half solution: Have an external party createrepparttar 134659 web site. You then dorepparttar 134660 regular updating ofrepparttar 134661 site yourself.

(c) The full outsourcing solution: Have an external party create and updaterepparttar 134662 site.


ADVANTAGES * This isrepparttar 134663 cheapest solution. You don't need to pay any fees to consultants. * If you enjoy being creative this could be an enjoyable and rewarding activity. * You'll have complete control over your web site's "look and feel." * There's no chance of a consultant handing you a site that isn't what you wanted.

DISADVANTAGES * DIY sites often look amateurish. This can turn away customers. * DIY sites often have poor navigation controls. In a well-designed site,repparttar 134664 user should be able to find what they want in seconds. Achieving this is not as easy as it sounds. * You'll need to obtain some suitable software and then spend time learning how to use it -- perhaps a lot of time. * You will need to learnrepparttar 134665 arcane secrets of effective META tags, JPEG compression, browser compatibility, FTP clients, loading speed and more if you wantrepparttar 134666 site to perform well.

SKILLS NEEDED * Patience: This will all take time. * Good PC skills; e.g. a familiarity with both text and graphics applications. * Technical skills orrepparttar 134667 willingness to acquire them. * Graphic design and page-layout skills.


ADVANTAGES * You'll need far less technical knowledge. * The graphic design, page layout and navigation elements ofrepparttar 134668 site will all be done for you thus avoiding many ofrepparttar 134669 pitfalls that strike amateur designs. * A consultant will probably producerepparttar 134670 site faster than you can. * If you haverepparttar 134671 skills (andrepparttar 134672 desire) to updaterepparttar 134673 site yourself, this may berepparttar 134674 best trade-off between price, speed and professionality.

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