Five Minute Introduction to Overture

Written by Alan Grissett

Ifrepparttar topic of search engine promotion sounds interesting, but you're not quite sure if you want to deal with submitting to an engine or directory and then waiting for results, there is one search service that eliminatesrepparttar 128152 confusion and ranks sites purely on one factor: how much a business is willing to pay for a listing. This pure-market-based service is called Overture (formerly, and it can generate extremely targeted leads and referrals to businesses willing to pay for them.

Overture operates on a competitive bidding structure. Businesses place per-click bids on specific keyword phrases, such as "automotive parts" or "golf shoes", andrepparttar 128153 higherrepparttar 128154 per-click bid a business makes,repparttar 128155 higherrepparttar 128156 ranking that business will receive for that phrase. For example, if Company A places a $0.30 per-click bid onrepparttar 128157 phrase "motorcycle repair manual", and Company B bids $0.29 per click onrepparttar 128158 same phrase, Company A's listing will appear before that of Company B. This sounds pretty straightforward, and it is, but there are two factors that are crucial for success with Overture - keyword selection and tracking.

To begin with, a company must analyze how customers search forrepparttar 128159 products or services they offer, and more specifically,repparttar 128160 keyword phrases that are used to findrepparttar 128161 products or services offered. There is one maxim here that should not be ignored: The more specificrepparttar 128162 keyword phrase that is bid on,repparttar 128163 more targetedrepparttar 128164 results. For example,repparttar 128165 owner of a small used book store may be inclined to bid on terms like "books", "used books", and "book store", but searches on phrases like these would not generate targeted leads. To find good phrases for our book store owner to bid on, we need to dig a little deeper into her business. Perhaps, becauserepparttar 128166 bookstore is inrepparttar 128167 Houston medical center area, she has a large selection of used medical books. This would give her a competitive advantage in selling these types of books, so she should try to find phrases that people use to find used medical books online. Phrases like "medical book store", "used medical books", and "discount medical books" would be good phrases to bid on becauserepparttar 128168 people searching on them would be good customers for her business.

Quick Tips on Submitting to Yahoo!

Written by Alan Grissett

When submitting a Web site to Yahoo!, one ofrepparttar most important things that a site owner or promoter can do is findrepparttar 128151 right category for their site to be submitted to. You want a category appropriate for your site and which has your most important term in it (more onrepparttar 128152 importance of this last part in a bit).

There are two main methods for finding out just what category a site should be submitted to. One way is to start atrepparttar 128153 Yahoo! home page and "drill down" throughrepparttar 128154 categories until you find one that most accurately describes your site's content. Another way is to go to Yahoo!, enter a term describing your site, and then see what comes up. Which way is recommended? Well, although searching for categories based on keyword searches is probably faster, drilling down to findrepparttar 128155 right category might be more accurate. Sites that are returned on keyword searches may not necessarily belong torepparttar 128156 best category for your site, so drilling down might just get you a more targeted category for your listing.

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