Written by Patrick Carlow

1. What is PageRank and why should I care about it?

PageRank is a formula that assigns a value to every page in Google index. Google displays search results based on an algorithm which includes value of PageRank. So higher your site's PageRank, more likely it is that you will receive a top listing on search result page when someone types in keywords for your site.

2. How can I view PageRank of my own or other websites?

It's very simple to see anyone's PageRank. Just download and install Google toolbar. It's a very quick and easy install. Just be sure to choose Advanced option during install so PageRank of each site you visit will be displayed on toolbar.

3. How is PageRank calculated?

I've seen a formula for PageRank posted on Internet websites and forums but have failed to see anyone give a satisfactory explanation of formula. The formula appears so complex you would probably have to be a mathematician to even have a chance to decipher it anyway. It looks something like this:

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

Maximize Your Frames For Ultimate Search Engine Performance!

Written by Martin Lemieux

Maximize Your Frames For Ultimate Search Engine Performance! By Martin Lemieux

A few years back, "next big thing" to be was utilizing frames within your design. They would prove to be esthetically great for a design since a user wouldn't have to scroll down anymore, they could scroll though information within a window in design.

Even big boys of industry tested and implemented frames right away but there was a big problem.... Search engines don't find crutial information you want them too and here's why...

Let's say you have a page set up with 4 frames, one for top header, one for buttons on left, one for bottom and last for information in middle.

For a search engine to look at one page, it would have to recognize and crawl through four pages of information just to piece together one layed-out page of your web site.

When it comes to better search engine performance, you want all search engines to find your crutial information as quickly as possible but with frames they literally have to go through a maze just to find one aspect of your business.

So if you are using frames within your design, here's next logical step, either:

Number 1 is pretty straight forward and I think you know what to do if you choose number 1.

Number 2 on other hand gets a little tricky...

Assuming that you know enough about frames and that you haven't allowed users ability to scoll down every frame, let's start to implement more information within your frames.

NOTE: For already established web sites, you want to find out what frames have been indexed 1st and which ones haven't. The ones that have been indexed 1st are ones you will add more links to.

Aside from that, what you want to do is pre-determine and select a frame that visitors CANNOT scroll up/down or side to side. Doing this will ensure that only search engines can see your information and not user who might wonder what in world you are doing.

Cont'd on page 2 ==>